Product Marketing Manager

About the role

The Product Marketing Manager, reporting to the Director of Product Marketing, is a strategic partner who turns product work into measurable market outcomes. You will own go-to-market strategy from discovery through launch and sustained adoption, translating product capability into clear commercial value and client impact. You will design activation programs, define success metrics, and run experiments that prove uplift. The PMM is the bridge across Product, Engineering, Support, Sales, and Account Management, aligning teams and regions on features, messaging, and execution. You will synthesize market, competitor, and client insight to influence roadmap and commercial strategy, produce executive-ready narratives and client assets, and ensure our products are positioned and adopted consistently across global markets.

Responsibilities

• Own go-to-market strategy for complex, multi-region launches and long-term adoption. Define clear success metrics, and own measurement and learning so every launch becomes an engine for measurable client impact.
• Serve as the product marketing counterpart during product planning and development, shaping prioritization, activation design, and product decisions with product and engineering.
• Design and lead activation and adoption programs that drive measurable client outcomes and commercial results.
• Build repeatable playbooks for messaging, positioning, pricing inputs, launch hygiene, and post-launch learning loops so launches scale predictably across regions.
• Align sales, account management, support, and engineering on messaging, commercial enablement, and success metrics. Create the one-pagers, commercial briefs, battlecards, and client stories they need to activate features and shorten deal cycles.
• Synthesize market, competitor, and client insights into clear recommendations that influence roadmap, pricing, and commercial strategy.
• Produce executive-ready narratives, sharp client-facing assets, and concise launch summaries that translate product capability into commercial outcomes.
• Drive continuous improvement: run messaging and value proposition experiments, analyze results, scale winning tactics, and close the loop with product and commercial teams.
• Core Responsibilities
• Lead product marketing strategy and long-term go-to-market playbooks for your product areas. Define segmentation, value props, pricing inputs, regional adaptations, and measurement so launches scale predictably across continents.
• Design, run, and measure activation and adoption programs that scale across regions. Own success metrics, run experiments, iterate on winners, and tie outcomes to conversion, revenue, retention, and support reduction.
• Partner with PMMs on discovery, positioning, launches, and post-launch measurement to raise consistency, craft, and outcome focus across the team. Provide frameworks, feedback, and example work

Benefits

Additional Information

About FareHarbor At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow. With over 20,000 clients across 90+ countries-we're the largest in our industry and shaping the future of travel, together. Our team is an 'Ohana of 700+ people around the world. We're passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry. FareHarbor Core Values: Think Client First We Are One 'Ohana Be Curious and Learn Own It. Act With Integrity Embrace the Challenge Why FareHarbor? Founding FareHarbor required unwavering passion. Turning a start-up into the world's leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we've helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams. And since day one, we've known that our real success lies in our people-the Ohana. With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work-to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again. From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can't wait to see all that's to come.

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