VP, Global Head of DTC

About the role

The Global Digital Commerce organization is responsible for shaping the vision, growth, and execution of all digital businesses across Harry's, Flamingo, Mando, and Lume . We design and deliver digital experiences that connect our customers to our products, while building the infrastructure that supports long-term omnichannel success. Our team operates at the intersection of brand, customer, innovation, and technology. DTC is the heartbeat of our business - where we launch, learn, and build communities. Where we drive product innovation and interface directly with our customers, learning from their experiences to continually build and connect the brand. We're accountable for the overall end-to-end customer experience.From marketing to site experience/checkout, to distribution and customer service, and wrapping all those analytics/insights together to bring lessons back into the overall Brand strategy. Ultimately, the team owns the P&L across multiple direct-to-consumer businesses, ensuring each brand thrives digitally while sharing best practices, platforms, and capabilities across the portfolio. Together, we bring innovation, consistency, and scale to Mammoth Care's digital ecosystem-while keeping the customer at the center. We're looking for a seasoned ecommerce/DTC executive to serve as VP, Head of Global DTC , overseeing our flagship brands: Harry's, Flamingo, Mando, and Lume . This leader will set the strategy for DTC businesses across all our sites globally, with the vast majority in the US, and ensure each brand's digital experience reflects its unique identity and differential focus on each Brand's customers while benefiting from shared enterprise capabilities. As the omnichannel landscape evolves amidst a rapidly changing environment, this leader will chart the future evolution of the role of DTC across each brand. You will directly lead leaders (including the DTC heads for each brand) and inspire a global team spanning multiple teams (e.g. UX, marketing, engineering, supply chain/distro, and customer service). Furthermore, as a senior member of the company, you'll be accountable for business results across all four brands, representing digital commerce at the highest levels of the organization. What you will accomplish Define the Multi-Brand DTC Strategy : Build and execute a global strategy that scales DTC across Harry's, Flamingo, Mando, and Lume while respecting their unique positioning and customer bases. Deliver Across Portfolios : Own the KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals. Lead & Develop Senior Leaders : Manage the Heads of DTC for each brand, fostering strong leadership, collaboration, and talent development across teams, building a long-term pipeline of talent. Balance Global Scale & Local Relevance : Leverage shared platforms (i.e. Shopify eco-system), tools, and best practices across brands while empowering localized innovation where it matters. Champion Omnichannel Consistency : Partner with retail and wholesale leaders to ensure digital aligns seamlessly with offline touchpoints, pricing, and promotions. Elevate the Customer Experience : Ensure that every digital experience-from site navigation, UX, UI, to checkout to post-purchase-delights customers, improves NPS, and deepens loyalty. Customer Service Excellence - Cultivate the entire customer journey, including every single connection point. Develop best practices and

Benefits

Additional Information

About Flamingo Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we've become the #3 player in women's shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we've won major beauty accolades from Allure and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources. Flamingo is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry's, Flamingo, Lume, Mando, and Coterie. Driven by a mission to "Create Things People Like More," the company is creating a new model-and home-for brands, founders, and talent looking to solve unmet needs, improve peoples' lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

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