Conferences Marketing Manager

Responsibilities

• Develop and execute targeted acquisition and paid growth marketing campaigns across digital channels (email, web, SEM, social, retargeting) to maximize registrations and qualified leads.
• Collaborate with conference web, content, brand, and sales teams to craft compelling value propositions and tailored journeys to B2B buyers.
• Utilize segmentation, competitive analysis, and market opportunity assessments to inform campaign strategy and positioning.
• Leverage analytics tools and survey data to optimize channel mix and campaign ROI, continually reviewing performance metrics and iterating strategies for improved results.
• Lead the creation and optimization of content for paid and owned channels, ensuring messaging resonates with senior business decision-makers.
• Support sales enablement by developing easy-to-use prospect materials and maintaining a central repository for sales support tools.
• Monitor demand conversion and campaign performance, identify challenges and solutions, and report results to stakeholders areas for optimization and opportunities.
• Stay current on digital marketing innovations, SEO/SEM trends, and competitive landscape to drive best-in-class campaign execution.

Requirements

• Bachelor's degree preferred.
• Minimum 5 years' experience in B2B/B2C acquisition, paid growth, and digital marketing, with direct responsibility for revenue generation.
• Proven expertise in multi-channel marketing campaign creation, lead management, and pipeline conversion.
• Strong analytical skills; experience with Google Analytics and marketing automation platforms a plus.
• Exceptional project management, interpersonal, and communication skills.
• Ability to write compelling copy and develop creative content for a senior-level business audience.
• Experience with SEO/SEM, web content creation, and content management systems.
• Collaborative, data-driven, and innovative mindset; comfortable working cross-functionally to drive results.
• Willingness to travel up to 5-10% regionally and internationally.
• Who are we?
• At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
• Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
• What makes Gartner a great place to work?
• Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
• We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
• Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
• We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
• Gartner is the world authority on AI
• What do we offer?
• Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
• In ou

Additional Information

We are seeking a commercially driven Acquisition & Paid Growth Marketing Manager to lead the development and execution of innovative, data-driven marketing campaigns aimed at driving paid attendee acquisition and revenue for Gartner conferences. This role requires expertise in digital marketing, paid growth strategies, and content development, with a strong focus on leveraging multi-channel campaigns to attract and convert a senior-level business audience.

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