VP, Growth Marketing & Social Commerce

About the role

Growth marketing is being rewritten in real time - by creators, by platforms, and by the collapsing line between community, performance, and commerce. We're hiring a VP of Growth Marketing & Social Commerce to architect what growth looks like next across Harry's, Flamingo, Lume, and Mando. Reporting to the CMO of Harry's and Flamingo, this role sits at the intersection of growth marketing, creator economics, and social commerce. You will own growth for Harry's and Flamingo end-to-end - and define how creator-led performance (influencer, affiliate, TikTok Shop) scales from emerging channels into a durable growth engine across our entire portfolio. We believe creator-led, highly metricized marketing models are central to the future of performance marketing. At the same time, scaled growth still requires excellence across traditional performance channels such as paid social, search, video, and audio. This role brings both together into a single, integrated growth system. This is not a channel owner role - and it's not about optimizing one lever in isolation. This is a growth architect role, built for a leader who wants to design systems, not just manage spend, and who is not willing to settle for the status quo.

Responsibilities

• Set the Growth Vision
• Define the vision, strategy, and operating model for across direct response channels, creator-led performance marketing, affiliate marketing, TikTok Shop, and performance creative.
• Integrate traditional performance channels with creator-led growth into a single, cohesive system that drives both scale and efficiency.
• Build repeatable growth playbooks that can be applied across Harry's, Flamingo, Lume, and Mando.
• Own Investment Strategy and Measurement
• Own budgets, forecasts, and performance narratives for a significant portion of the company's marketing investment.
• Lead how success is measured by evolving beyond last-touch ROAS to understand incrementality, cross-channel interaction, and profit-based returns.
• Partner closely with Analytics and Finance to ensure measurement frameworks support real business decisions.
• Make and clearly communicate tradeoffs between efficiency, experimentation, and long-term demand creation.
• Lead and Develop High-Impact Teams
• Lead senior teams across Growth Marketing, Performance Influencer and Affiliate, TikTok Shop, and Performance Creative.
• Build operating systems that enable speed, accountability, and strong collaboration across these teams and with cross-functional commercial partners.
• Foster a culture of experimentation, learning, and disciplined execution.
• Drive Channel and Creative Excellence
• Set direction for high-velocity performance creative across paid social, video, audio, creator content, and emerging platforms.
• Ensure growth strategies work cohesively across direct-to-consumer, Amazon, and retail channels.
• Stay at the cutting edge of platform shifts, media fragmentation, creator economics, and performance marketing innovation, and make smart bets ahead of the curve.
• Partner at the Enterprise Level
• Act as a senior thought partner to the CMO and execut

Benefits

Additional Information

About Mammoth Brands Mammoth Brands (formerly Harry's Inc.) is the modern CPG company behind brands Harry's, Flamingo, Lume, Mando, and Coterie. We're building a new model-and home-brands, founders, and talent looking to solve unmet needs, improve peoples' lives, and ultimately challenge the status quo. Our mission is to "Create Things People Like More." Simply put: everything we do should be better than what already exists. If it's not, we don't do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community. We got our start in 2013 when our co-founders created Harry's. They built the brand differently-online first, prioritizing direct relationships with customers-and in the process learned they'd created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we're also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date. The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom!

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