Freelance VP Experience Strategy (UX)

About the role

Want to know what type of wild we are? The type that knows it is not enough to be different. We are just wild enough to answer the call to make a difference. At Wildtype, we push health and humanity forward with hustle and heart, creative bravery, and radical humanity. We believe everyone is a strategist. Everyone is a creative. Because at some point, everyone is a patient. The rules are not sacred; the outcomes are. We are looking for a Freelance VP Experience Strategy (UX) to lead human-centered healthcare experiences across brands, platforms, and customer ecosystems. This is a senior strategic and hands-on UX role for someone who can move fluidly from insight to execution: research, usability testing, experience strategy, sitemaps, personas, wireframes, prototypes, functional annotations, development partnership, staging QC, and client-ready strategic reporting. This person will sit at the intersection of customer experience strategy, UX, interface and interaction design, healthcare communications, creative, technology, content, analytics, media, SEO/GEO, and emerging technologies. They will help teams design modern, unified experiences for HCPs, patients, caregivers, consumers, and other healthcare stakeholders across websites, CRM/RTE emails, banners, overlays, formulary tools, launch assets, landing pages, and connected digital ecosystems. Inclusivity We collaborate without ego, solve problems shoulder-to-shoulder, and speak with kindness and candor. We are committed to building teams where different backgrounds, identities, disciplines, working styles, and lived experiences contribute meaningfully to the work and the workplace. Flexibility We are drivers, not passengers. We are accountable, dependable, and calm under pressure, and we support flexible ways of working that help people do their best work while staying connected to clients, teams, deadlines, and the people we do this for. Who We Are Wildtype is a healthcare agency built to bring wild ideas to life with rigor and care. We challenge the comfortable, confront complacency, and move brands forward through creative bravery, radical humanity, and work designed to make a real difference. Title : VP Experience Strategy (UX) Location : Remote Department/Discipline : Customer Experience Strategy / Experience Strategy, with a specialty in UX, interface, and interaction design Background The Freelance VP Experience Strategy (UX) partners with healthcare clients and cross-functional agency teams to design audience-centric experiences that are useful, usable, accessible, measurable, and ready to build. This role is responsible for turning research, analytics, strategic inputs, brand objectives, and customer needs into practical experience direction, then carrying that direction through journey maps, ecosystem plans, sitemaps, wireframes, interaction models, prototypes, functional annotations, development collaboration, and quality control. In addition to a strong background in UX strategy, CX strategy, experience design, service design, or a related digital experience role, this person should have a keen interest in emerging technologies, AI-enabled workflows, agentic orchestration, intelligent design systems, and modern ways of improving research, strategy, documentation, prototyping, and handoff. The Freelance VP Experience Strategy (UX) position reports into SVP, Human Insights & AI Solutions.

Responsibilities

• Experience vision and strategy : Define and champion customer experience vision, UX principles, and strategic frameworks across brand-level engagements, ensuring experiences balance user needs, business goals, medical accuracy, regulatory requirements, and measurable value.
• Research, testing, and insight : Plan, conduct, and/or moderate qualitative and quantitative user research and usability testing, then translate findings, analytics, customer insights, and stakeholder input into clear recommendations and client-ready reports.
• Journey and ecosystem planning : Guide customer journey mapping, ecosystem planning, omnichannel experience mapping, information architecture, and experience architecture across digital and connected touchpoints.
• UX and interaction design : Develop sitemaps, user flows, personas, page schematics,level-twointeraction design, wireframes, prototypes, and form/tool flows for HCP, patient, caregiver, and consumer experiences.
• Functional documentation : Write and review functional annotations, functional requirements, URL matrices, responsive behavior notes, interaction rules, staging review notes, and development-ready UX specifications.
• Operationalizing insight : Move insights out of decks and into delivery by translating recommendations into wireframes, design guidance, prototypes, annotations, buildable requirements, and downstream QA criteria.
• UX excellence and accessibility :Identifyfriction points, improve navigation systems, optimize journeys, and champion accessibility, inclusive de

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