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Associate Director, Sales

External
wk logoWk · United Kingdom
Full-timeOn-siteToday
ComplianceCRMForecastingLeadershipStrategic Planning
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About the role

At Wolters Kluwer Tax & Accounting (TAA), we are seeking an experienced Associate Director of Sales to take a key leadership role within our commercial organisation. This position is responsible for leading multiple sales teams and shaping the strategic direction of our TAA sales function. You will oversee performance across several teams and departments, guiding sales managers and senior professionals to deliver strong revenue growth and customer value. This role requires a strategic leader who can translate market insight and product expertise into scalable, high-impact sales execution aligned with regional and global objectives.

Responsibilities

  • Lead, coach, and develop multiple sales teams within the TAA business.
  • Define and execute sales strategies aligned with regional and global Tax & Accounting priorities.
  • Own performance outcomes across assigned teams, ensuring consistent delivery against revenue, pipeline, and growth targets.
  • Partner with marketing, product, and customer success teams to ensure alignment across the full go-to-market model.
  • Use market intelligence, regulatory trends, and competitive analysis to inform strategic planning and positioning.
  • Manage and optimise sales budgets and resource allocation to maximise commercial impact.
  • Drive continuous improvement in sales effectiveness, methodologies, and operational excellence.
  • Build and maintain strong relationships with key enterprise clients, partners, and stakeholders in the tax and accounting ecosystem.
  • Develop and mentor sales managers and senior individual contributors to strengthen leadership capability and succession pipelines.
  • Ensure compliance with internal policies, governance standards, and relevant industry regulations, reporting performance and insights to senior leadership.
  • Skills and Competencies
  • Leadership: Proven ability to lead multi-layered sales organisations in a B2B or SaaS environment.
  • Strategic Thinking: Strong capability to design and execute growth strategies in complex markets.
  • Industry Knowledge: Understanding of tax, accounting, or regulatory technology landscapes (preferred).
  • Analytical Skills: Ability to interpret commercial data, market trends, and performance metrics.
  • Client Relationship Management: Strong track record of building and growing enterprise-level relationships.
  • Financial Acumen: Experience managing budgets, forecasting revenue, and delivering against financial targets.
  • Problem Solving: Ability to navigate complex sales cycles and organisational challenges.
  • Innovation: Commitment to improving sales processes, tools, and go-to-market effectiveness.
  • Technical Proficiency: Experience with CRM platforms and sales analytics tools in a data-driven environment.
  • Our Interview Practices
  • Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

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