Copywriter

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Who We Are Looking For We are seeking a versatile Copywriter to craft compelling promotional messaging and brand campaigns for highly specialized audiences-including agriculture, property management, and commercial construction. Grounded in our Human First approach, you will translate complex industry details into clear, engaging stories that drive value for our clients and resonate authentically with their customers.

Responsibilities

• Write clear, persuasive copy across social media, digital platforms, video, and occasional broadcast channels.
• Develop comprehensive campaigns, seamlessly flexing from tactical, promotional messaging to big-picture brand storytelling.
• Adapt your writing style to speak authentically to diverse target audiences and specific dealer networks.
• Translate technical industry information into accessible, customer-centric copy.
• Manage multiple projects simultaneously, maintaining high quality and strategic alignment under tight deadlines.

Requirements

• You approach your work with empathy, easily stepping into the shoes of diverse audiences to craft messages that build trust.
• You are a curious problem-solver who quickly absorbs new industry knowledge and simplifies complex information.
• You embrace fast-paced environments, boldly driving ideas forward and shifting seamlessly between tactical needs and brand vision.
• Proven copywriting experience, ideally within retail, franchise, or automotive dealer marketing.
• A robust portfolio showcasing social media campaigns, video assets, and promotional digital copy.
• Exceptional time management skills with a demonstrated ability to thrive under quick deadlines.
• A high degree of adaptability and a knack for quickly mastering new industries.
• _
• $45,000 - $90,000 USD
• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com , and follow along on Instagram , LinkedIn , and X .

Benefits

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at wundermanthompson? Share your experience