Senior Visual Merchandising Specialist Europe

About the role

As our retail network continues to grow across Europe, Visual Merchandising is becoming a key lever to elevate the in-store experience, bring more consistency across markets and support business performance. This role is being created to strengthen and structure our Visual Merchandising function at a European level , bringing more clarity, ownership and long-term vision to how we operate. In your first months, you will take the time to understand our current setup, ways of working and in-store execution , to identify opportunities for improvement and define a more efficient and scalable approach. Leading the development of our current seasonal assets (Sell-in and sell-through VM guidelines) as well as being involved in future store opening s will help you with that. You will then play a central role in shaping how Visual Merchandising is organized and executed across Europe - from defining clear standards and guidelines to ensuring consistent execution across markets. This is a role with both strategic impact (structuring, defining standards, improving ways of working) and operational involvement (guidelines, zoning, coordination with local teams) . You will work closely with Retail Marketing, Buying and local teams, acting as a key point of reference for Visual Merchandising topics across the region. HOW YOU'LL MAKE THE DIFFERENCE Audit our Visual Merchandising approach Review how Visual Merchandising is currently organized across Europe Identify opportunities to bring more clarity, efficiency and consistency Contribute to building a scalable and sustainable VM operating model Define clear and actionable VM standards Develop and refine VM guidelines adapted to our different channels Ensure guidelines are practical, easy to use and relevant for in-store teams Continuously improve standards based on feedback and market realities Drive impactful in-store execution Lead the development of seasonal VM guidelines, aligned with assortments and key product stories Define store zoning for new openings in collaboration with Retail Marketing teams Support the successful execution of VM in key moments (openings, seasonal transitions) Act as a key point of reference across markets Support local teams on VM-related topics Bring consistency in how VM is understood and applied across countries Help connect central guidelines with local realities Build capabilities and raise the level of execution Contribute to developing tools and training for VM across Europe Support the upskilling of local teams and VM resources Help create a shared understanding of what "good" looks like in-store YOU ARE Able to step back, analyze a situation and propose concrete improvements Comfortable working in an environment that is not fully structured yet Both hands-on and strategic : you can define a vision and execute it Pragmatic: you adapt your approach to business realities, not just theory Strong in stakeholder management - you know how to be firm and diplomatic at the same time Curious and interested in understanding what drives performance in-store YOU HAVE Solid experience in Visual Merchandising, combining: Field experience (in-store, close to execution) Head office experience (guidelines, zoning, coordination or similar) Experience contr

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Additional Information

🔝 Reports to: Retail Marketing Manager 📑 Permanent contract 📍 EMEA HQ, Geneva, Switzerland 👩💻🏡 Hybrid mode (2 days/week home-office) 📆 Start date: at the earliest convenience OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS. At Columbia Sportswear, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground. Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving Discover a world of diversity within our team of 700+ across 13 European countries, united by the common goal of elevating Columbia to the pinnacle of outdoor brands in Europe. Our omnichannel approach seamlessly integrates Columbia and Sorel brands' engaging in-store and online experiences. Nestled at the heart of the Alps in Geneva, Switzerland, our European headquarters hosts the Executive Committee, go-to-market functions, and Planning and Logistics teams. In Schiltigheim, near Strasbourg, our shared services center thrives with over 100 professionals managing Finance and Operations/Customer Service. Our distribution center in Cambrai ensures swift delivery to customers, while our 35+ Columbia stores adorn major European outlet centers. Finally, the Sales and Trade Marketing teams are displayed in 3 regions across Europe, close to their customers and markets. We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest. And we believe in you.

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