AVP, Marketing Strategy - Credit Ratings and Ratings Data

About the role

We are seeking an Assistant Vice President to lead go-to-market strategy and execution for Morningstar DBRS' credit ratings offerings in the US market. This role is responsible for defining positioning and messaging, shaping demand generation and content strategies, and delivering integrated programs that drive adoption, pipeline, and revenue. Working across market insight, segmentation, campaigns, events, and sales enablement, you will ensure our offerings are clearly differentiated and effectively activated in the market. Success in this role requires strong product marketing experience and domain fluency in credit, fixed income, or financial data. You bring a proven ability to execute go-to-market strategies, translate complex products into clear market narratives, and influence stakeholders across product, commercial, and marketing teams. You are analytical, detail-oriented, and focused on delivering measurable commercial outcomes. Location: New York, NY (we follow a hybrid policy which requires at least four days per week in the office)

Responsibilities

• Go-to-Market Strategy & Execution
• Define and lead go-to-market strategies for credit ratings products across priority markets and segments
• Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive adoption and revenue
• Partner with Business Development to align marketing priorities with market opportunities and client needs
• Positioning, Messaging & Market Insight
• Develop clear, differentiated positioning and messaging frameworks across ratings offerings, tailored to key audiences (issuers, intermediaries, investors)
• Conduct ongoing market, client, and competitive analysis to inform strategy and refine value propositions
• Define segmentation and buyer personas, with a focus on decision-makers and influencers across the credit ecosystem
• Demand Generation & Sales Enablement
• Design and activate integrated, data-driven demand generation programs aligned to pipeline and revenue goals
• Partner with Digital Marketing to optimize channel mix and campaign performance
• Collaborate with Events Marketing to develop and execute event strategies (conferences, roundtables, panel discussions, webinars) as part of broader go-to-market programs
• Lead development of high-impact sales enablement assets (pitch decks, one-pagers, narratives, case studies, and data use cases)
• Equip sales teams with clear messaging and tools to effectively articulate the value of ratings products
• Content & Thought Leadership
• Inform content strategy to support demand generation, leveraging ratings insights, research, and data
• Translate analytical output into commercially relevant narratives and marketing assets
• Support distribution strategies for research, commentary, newsletters, and curated content to drive engagement and demand
• Performance Measurement & Optimization
• Define KPIs and measure effectiveness of product marketing initiatives against pipeline, revenue, and engagement targets
• Analyze campaign and program performance to identify optimization opportunities and improve ROI
• Provide regular reporting and actionable insights to stakeholders
• Cross-Functional Leadership
• Act as a key connector across Business Development, Product, Content, Marketing and Communication teams to ensure alignment and execution excellence
• Influence senior stakeholders and drive clarity on priorities, positioning, and commercial strategy
• Contribute to best practices and standards across product marketing within the Credit Group

Requirements

• 8-12 years of experience in product marketing, preferably within credit, fixed income, financial data, or capital markets
• Strong understanding of credit ratings, debt capi

Additional Information

The Group The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney, and Mumbai, we serve our clients around the world with industry-defining credit products and services. Through Morningstar DBRS, we provide independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally. Rating more than 4,500 issuers and 68,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world. Through Morningstar Credit, we deliver world-class credit analytics solutions that empower credit market decision-makers with the tools and insights they need to drive faster, more informed, and more predictable outcomes. The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing & Communications team is critical to achieving its continued growth and success. With opportunities to make an impact across the business, the Credit group is where you can grow both personally and professionally.

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