Public Relations & Community Relations Manager

Responsibilities

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• Develop and execute earned-media and community-relations strategies aligned to business and reputation goals
• Execute media outreach campaigns and communications initiatives developed in partnership with the Sr. Director, Strategic Communications - Public Relations
• Manage day-to-day relationships with journalists, local media contacts, influencers, community partners, and stakeholder groups to support earned-media and community engagement objectives
• Draft and edit press releases, statements, talking points, briefs, bylines, op-eds, social copy, and event materials
• Create and manage integrated content calendars that align media outreach, community engagement, social media, events, and stakeholder communications with business priorities.
• Develop and publish content across owned external channels, ensuring messaging consistency, audience relevance, and alignment with reputation and communications objectives.
• Drive execution of assigned communications campaigns from concept through delivery, managing timelines, content creation, approvals, distribution, and performance measurement.
• Prepare executives and subject-matter experts for interviews, public appearances, community events, and stakeholder meetings
• Monitor traditional, digital, and social channels for sentiment, risk, misinformation, and emerging issues
• Identify and escalate emerging reputation risks, stakeholder concerns, and media opportunities to communications leadership
• Support, develop and help execute community and philanthropy programs
• Manage day-to-day relationships with nonprofit partners, community organizations, educational institutions, and other external stakeholders
• Coordinate speaking opportunities, press briefings, media lists, and event logistics in partnership with marketing and business teams
• Build response protocols for sensitive or negative public situations and partner with leadership on reputation management
• Measure the impact of media, events, community participation, and advocacy outcomes
• Maintain message consistency across press, social, events, and stakeholder touchpoints
• Manage corporate social media platforms and monitoring
• Coordinate with larger communications teams to ensure this external role connects to employee communications touch points such as intranet articles, townhalls and other individual and leader touch points
• Support executive thought leadership initiatives through research, content development, event coordination, and media preparation
• Maintain community partnership calendars, sponsorship activities, and stakeholder engagement plans
• Prepare recurring reports and insights on media performance, community engagement outcomes, stakeholder sentiment, and reputation trends

Requirements

• Knowledge, Skills, Abilities
• Demonstrates strong media relations and pitching capabilities, proactively identifying opportunities to secure earned media coverage that supports business and reputation objectives
• Develops compelling narratives and storytelling strategies that translate complex topics into clear, engaging, and audience-focused communications
• Applies sound reputation management principles, exerc

Benefits

Additional Information

JOIN THE BEST TEAM IN SPORT & SPIRIT At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions - BSN SPORTS and Varsity Spirit - and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT. Location: Onsite Farmers Branch, TX - 4 days per week HOW YOU WILL MAKE AN IMPACT: The Public Relations (PR) & Community Relations Manager develops and executes external communications programs that increase visibility, protect reputation, and deepen trust with priority audiences. The role blends media relations with community programs, events, partnerships, and reputation management so that the company's public voice and stakeholder relationships reinforce each other. This PR & Community Relations Manager serves as the primary execution lead for earned media, community engagement, stakeholder outreach, and reputation-building initiatives, translating enterprise communications strategy into meaningful programs and measurable outcomes.

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