Market Insights Specialist

Responsibilities

• Support primary and secondary market research, including customer, market, product, and competitive analysis.
• Analyze qualitative and quantitative data to identify trends, insights, and implications for marketing and business decisions.
• Translate research findings into clear, concise insights and recommendations for internal stakeholders.
• Develop summaries, presentations, and materials that communicate insights in a decision ‑ ready format.
• Partner with the Sr. Manager, product teams, and other cross ‑ functional stakeholders to support marketing and business questions.
• Participate as a contributor in product and concept testing, supporting study execution and insight synthesis.
• Assist with research operations, including project coordination, vendor support, and documentation.
• Monitor industry trends and support recurring trend reporting.
• Attend industry trade shows as needed (typically up to 2x per year).

Requirements

• Required
• Bachelor's degree in Marketing , Business, Analytics, or a related field.
• 1-3 years of experience in market research, insights, marketing analytics, or a related role.
• Familiarity with qualitative and quantitative research methods.
• Strong analytical and problem ‑ solving skills.
• Ability to clearly communicate insights through written and visual formats.
• Experience working with data, reports, and presentations (Excel, PowerPoint; BI tools a plus ).
• Preferred
• Experience supporting marketing or go‑to‑market teams, preferably in a B2B environment.
• Exposure to market research, competitive intelligence, or customer insights (e.g., VOC, NPS, CSAT).
• Interest in developing insight storytelling and research skills.

Benefits

Additional Information

Join us as we empower the world to work out, creating healthier lives together. The Marketing Specialist, Market Insights supports the development and application of market, customer, and competitive insights that inform marketing and go ‑ to ‑ market decisions. This role partners closely with the Sr. Manager, Research & Insights to execute research, analyze data, and translate findings into clear, actionable insights for internal teams. This is an individual contributor role focused on insight generation, synthesis, and storytelling. The specialist works collaboratively with marketing, product, and other partners to ensure decisions are grounded in a strong understanding of customers and markets. This is a hybrid position based out of our Global Support Center in Rosemont, IL. Remote: Mon/Fri, In-office: Tues/Wed/Thurs #LI-Hybrid

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