VP - Head of B2B Marketing, Industries

About the role

As the Head of Marketing for the Industries business, you will define the marketing strategy and plan to support the business' strategic growth initiatives. This is a high-visibility, cross-functional leadership role where you will transform market opportunities into tangible, closed-won outcomes. You will act as the primary marketing partner to the General Managers and Senior Leaders, leading product marketing efforts to define value propositions and points of differentiation by market segment while maximizing the outcomes and success of lead generation campaigns. You will orchestrate a unified, data-driven marketing ecosystem that optimizes the entire client lifecycle. Three days a week in our Midtown Manhattan office is required. You Will: Lead a centralized direct marketing organization for the Industries' product suite: Enterprise News, Factiva, Newswires, and New Products Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business' strategic initiatives and are optimized for effectiveness Define the marketing strategy, roles, and resources needed to support Industries' growth and target areas of opportunity as the Industries' product suite evolves. Leverage customer feedback and market research to inform and prioritize plans In collaboration with business, product, and sales leaders, define value propositions for product offerings for different markets and end users; enable your team to create case studies, testimonials, competitive battle cards, and other sales support tools. Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets while staying within budget Collaborate with different teams within the central marketing organization to execute and optimize paid media, online presence, and event-related activities for target market segments Align closely with respective Sales leaders and organizations to optimize quality, pipeline velocity, and closed-won outcomes Track and measure lifecycle impact of leads through to closed won/lost opportunities to improve quality of leads delivered to sales and maximize ROI Establish a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and optimize resource allocation Manage and coordinate online presence and positioning for different products and different market segments to maximize awareness Lead exploration and testing of different channels for promoting awareness and engaging customers, such as industry-specific events, advertising, and client dinners Collaborate with other marketing leaders and teams of B2B products within Dow Jones to share learnings You Have: At least 15 years of B2B marketing experience in complex, matrixed environments, ideally within financial information services Experience with enterprise subscription products Extensive experience working with sales organizations in leading product and account-based marketing (ABM) activities and lead generation campaigns that shorten sales cycles and increase conversion rates Experience managing and developing direct reports Deep understanding of the full marketing mix (paid media, events, digital/online presence, branding) and the ability to prioritize these levers based on ROI Experience working in, or leading, a centralized marketing model where you must influence teams without direct line authority Strong background in managing significant marketing budgets with a focus on high-impact resource allocation and cost-efficiency Ability to act as a trusted advisor to GMs and Business Leaders, clearly articulating strategy, justifying marketing investments, and managing complex conversations The willingness to work on-site in our midtown Manhattan office 3 days each week #LI-HYBRID

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