Marketing Automation Specialist - Eloqua

About the role

In this role as a Marketing Automation Specialist, you will: Power the Global Marketing team's marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities. Own and drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates. Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams. Keep the leads flowing. Collaborate with the Marketing Automation Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time. Partner with Campaign Planning, Marketing Strategy, and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans. Utilize strong project management skills to track and deliver critical marketing execution projects on time Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks. Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals. Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth. A robust, scalable global marketing funnel that drives high-growth lead generation: net new leads, nurtured leads, qualified leads, and leads that convert into sales opportunities and closed won deals. Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across the Legal, Corp, TAP, and/or Print businesses. Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments. Meaningful omni-channel interactions that create positive experiences and outcomes for Legal customers and differentiates Thomson Reuters from the competition. Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success. Shift Timings: 1 PM to 10 PM (IST) Work from office for 2 - 3 days in a week (Mandatory) About You You're a fit for the role of Marketing Automation Specialist, if your background includes: Bachelor's degree required. 3-6 years of relevant experience. Expert proficiency in Eloqua, Marketo and Salesforce. Certifications preferred in both. Intermediate proficiency in Excel, Diagram Software, JavaScript and HTML. Intermediate proficiency of digital marketing and its interdependence with marketing automation. Strong track record of acquiring, nurturing, scoring, qualifying and passing leads to the sales channels. Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc. Ability to keep the marketing leads flowing between Eloqua and Salesforce, maximizing sales channel bandwidth Project management skills working environments in highly matrix organizations. #LI-GS2 What's in it For You? Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to gro

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Additional Information

We are looking for a detail-oriented Marketing Automation Specialist to join the Marketing team. In this role, you will be responsible for managing the marketing pipeline, including sourcing, qualifying, nurturing & managing demand generation (acquisition thru retention). Build, activate and measure omnichannel marketing campaigns to deliver on the goals. Drive leads to a sales rep or online purchase transaction.

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