Creative Strategist

Requirements

• Strong fluency with performance marketing logic and metrics, and a track record of using them to drive iteration and decision-making.
• Demonstrated ability to read markets, competitors, and consumer behavior, and translate that into action.
• Comfort with AI as part of daily workflow. You do not need to be technical, but you need to engage with AI tools as leverage, not as curiosity.
• Familiarity with market intelligence tools (Sensor Tower, AppMagic, or similar) used to extract competitive insight.
• Excellent written and verbal communication, in English and Portuguese.
• Experience in mobile gaming or app marketing. We value it but do not require it. What we require is fluency with consumer products operating at scale.
• Background in digital-first companies (consumer tech, fintech, marketplaces, e-commerce) or in digital-first marketing inside industry.
• Familiarity with motion design, video, or playable ads, enough to direct production with intent.
• Experience running structured A/B tests on creative.
• More about you
• You think in systems. You are equally comfortable in a spreadsheet, in a brief, and in a conversation about brand.
• You have taste. You can tell good from great and you can articulate why.
• You are curious about the market by default. You read trends, you watch what works, you track competitors without being asked.
• You are pragmatic about iteration. You do not get attached to your ideas. You get attached to learning.
• You write clearly and you communicate with precision. People leave conversations with you knowing what to do.
• You operate with high autonomy in fast-moving environments and stay calm when the plan changes.

Additional Information

We are looking for a Creative Strategist to join the Creative Strategy team at Wildlife. This is a role for someone who reads markets, builds strategy, and turns that into creative decisions that drive performance at scale. You will own the creative strategy for one or more of our games, working alongside Product Marketing Managers,Game Directors, and our in-house Studio team. You decide what gets produced, why, for whom, and how we will measure if it worked. The team operates on a core conviction: AI is now a method of work, not a tool on the side. We are structuring data, briefing, ideation, and analytics to run with AI as substrate. You will use AI to multiply your output, feed structured signal into the system, curate what comes out, and bring judgment where the machine cannot.

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