CRM Data & Analytics Lead - 12 month FTC
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Responsibilities
- Data Analysis & Reporting: Create and maintain dashboards to monitor KPIs like customer engagement, sales pipelines, churn rates, and campaign performance.
- Data Integrity & Management: Clear, de-duplicate, and maintain CRM data accuracy, ensuring high-quality data for targeting.
- Customer Segmentation: Segment audiences for marketing campaigns to improve targeting and ROI.
- System Optimization: Configure CRM workflows and train users to maximize system adoption and efficiency.
- Strategic Insights: Analyze consumer behavior to identify upsell/cross-sell opportunities and improve retention
- WHAT YOU BRING:
- Strong knowledge of SQL, Excel, and CRM platforms (e.g., Bluecore, Salesforce, HubSpot).
- Experience with BI tools like Tableau, Power BI, or Looker to present data clearly.
- Ability to interpret complex data, apply statistical methods, and translate findings into business actions.
- Strong communication skills to work with marketing, sales, and IT teams
- The anticipated annual salary range for this position is $90,000 - $115,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.
Benefits
Additional Information
CRM Data & Analytics Lead Toronto, hybrid DEPT® is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. This is a 12 month fixed term employee contract. This posting reflects an existing vacancy. JOB PURPOSE This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients. As a CRM Data & Analytics Lead, you will manage, analyze, and interpret customer data within a CRM system (Bluecore) to drive marketing, sales, and retention strategies. You will create reports and dashboards, ensure data integrity, segment audiences for campaigns, and provide actionable insights to improve customer experience and business growth.
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Company Intel
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