Director, Digital A/V Measurement - WPP Data & Technology Solutions

Responsibilities

• Reporting to the Global Head of Marketing Science - Client Strategy, you will:
• Product & Innovation Leadership:
• Contribute to and execute the global digital A/V measurement strategy and roadmap, ensuring alignment with digital media trends and client needs.
• Define standards for cross-screen video measurement, CTV, digital audio, and programmatic A/V planning.
• Partner with WPP Open, WPP Media MM&A, and agency teams to integrate robust A/V measurement frameworks into omnichannel planning and attribution tools.
• Drive innovation through AI‑powered forecasting, attention metrics, and cross-channel video reach/frequency optimisation.
• Capability Building & Enablement:
• Build and scale digital A/V measurement capability across markets through training, playbooks, and best‑practice frameworks.
• Develop and support specialist measurement communities (pods, guilds, centres of excellence) to ensure consistent methodology delivery.
• Establish global guidelines for A/V campaign tracking, viewability, fraud detection, and brand safety measurement.
• Client & Market Leadership:
• Support global client teams with modern A/V measurement strategy, solution design, and activation excellence.
• Participate in discussions with clients, broadcasters, digital platforms, and joint industry committees (JICs) regarding modern measurement standards.
• Drive adoption of advanced A/V measurement frameworks (such as attention metrics and hook rates) within top global accounts to demonstrate business outcomes.
• Contribute measurement expertise to pitches, digital transformation programmes, and global client solutions.
• Technology, Data & Partnerships:
• Manage relationships with key measurement vendors (e.g., Kantar, Nielsen, IAS, DoubleVerify).
• Ensure WPP's A/V measurement stack is competitive, scalable, cookieless-ready, and privacy‑compliant.
• Collaborate with AdTech engineering, Marketing Science, and Data Strategy teams to enhance attribution and MMM (Marketing Mix Modelling) inputs.
• Operational Excellence:
• Govern measurement quality, data consistency, and delivery standards across campaigns.
• Collaborate with cross‑functional teams (activation, product, engineering, analytics) to ensure flawless execution of measurement setups.
• Provide troubleshooting and escalation support for complex or high‑value A/V measurement setups.

Requirements

• Proven experience in digital media, AdTech, or marketing analytics, with a focus on digital A/V (online video, social video, CTV, or digital audio) measurement.
• Experience in digital ad measurement, covering campaign objectives such as reach/frequency, addressability, viewability, attention, brand effectiveness, footfall, search uplift, online sales, and offline sales
• Experience in product management, ad ops, or marketing science within a global, matrixed organisation or agency environment.
• Excellent understanding of the modern digital video ecosystem, cross-screen measurement frameworks, identity solutions, and clean room technologies.
• Strategic thinker with the ability to translate complex measurement methodologies (e.g., attribution, attention, brand lift) into clear business value for clients.
• Hands‑on technical understanding of pixel implementation, SDKs, server-to-server tracking, and A/V platform analytics.
• Excellent communication and collaboration skills, with the ability to engage stakeholders across different markets and disciplines.
• Operationally minded, with a focus on quality, consistenc

Additional Information

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: WPP is accelerating its global digital Audio/Visual (A/V) capability - integrating Connected TV (CTV), online video (OLV), social video, and addressable TV into a unified, AI‑enabled media measurement ecosystem. We are seeking a Director, Digital A/V Measurement to lead the strategy, development, and adoption of our digital video and audio measurement solutions across markets, clients, and platforms. This is a high‑impact leadership role for someone who combines deep AdTech expertise, product thinking, and hands‑on measurement knowledge with the ability to influence stakeholders across a global matrix.

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