Sales Manager

About the role

We're hiring our first senior Sales Manager, a foundational hire as we build a structured, AI-native sales function. This is a player-coach role reporting directly to our Founder/CEO, covering two distinct revenue opportunities: - B2B sales of Reli.'s physical product catalog (separate from our Amazon retail channel) - Commercial sales of Rel.ai, our agentic AI software product, launching this 2026 You'll personally drive high-value deals, manage a direct report from day one, and build the process, systems, and tooling stack that will power this function for years to come. Growth Plan Reli.'s cornerstone core value is Supporting Happiness. Included within that core value is cultivating the professional growth of Reli. team members. Each Reli. team member is provided with a Growth Plan that lays out opportunities for promotions and compensation raises in recognition of strong performance and contributions. For team members who show impactful performance and contribution, there will be opportunities for multiple compensation raises a year. Equal Opportunity Employer Reli. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. About Reli. Reli. is a minority-owned and family-owned company headquartered in Cerritos, CA, with three strategically located distribution centers nationwide. We are a growing company built around strong values and making an impact, providing a variety of products to make daily lives easier for our business and consumer customers.

Requirements

• Requirements:
• Bachelor's degree in business, marketing, communications, or related field
• 6-10 years of B2B sales experience with a consistent track record of meeting or exceeding quota
• Real player-coach experience: personal quota + coaching/mentoring scope
• Comfortable building pipeline from scratch; cold outreach, conferences, network-building
• Systems thinker: you write SOPs naturally and treat CRM hygiene as part of the craft
• Thrives in ambiguity; does best work when the playbook is still being written
• Genuine, current knowledge of AI-native sales; research, prospecting, coaching, analytics
• Nice to Have:
• SaaS sales experience, especially at early-stage companies
• Physical goods or DTC-adjacent B2B sales experience
• Foodservice, hospitality, janitorial, packaging, or B2B distribution category experience
• Retail channel / big-box buyer experience
• Early-stage or high-growth company background (50-200 employees)
• Hands-on experience deploying modern AI sales tooling; not just familiarity, but actual use

Additional Information

Reli. is a high-growth eCommerce company doing high 8-figures in annual revenue, primarily through Amazon (www.amazon.com/reli) and our Shopify store. We service 10,000+ orders daily for over 1,000,000+ unique customers, including Marvel, Domino's, and Lululemon and we're proud of the strong, upbeat culture and dynamic startup feel we've built along the way.

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