Product Marketing Manager

About the role

We're looking for a Product Marketing Manager to own demand generation and growth at Metaforms - building the systems, campaigns, and narratives that bring our platform in front of the right buyers and convert their attention into pipeline. This is a senior, high-ownership role. You'll be the first person dedicated to demand generation at Metaforms - owning the growth side of marketing end-to-end while collaborating closely with our Brand and Storytelling function that's already in place. You'll build the demand gen engine from scratch, defining the strategy, choosing the channels, and executing hands-on while the team is lean. You'll work closely with the Founder, Product, and Sales to ensure everything you ship is grounded in deep customer and market understanding. If you thrive in zero-to-one environments and want to own a growth function end-to-end, this role is for you.

Responsibilities

• Demand Generation and Pipeline
• Own the demand generation strategy and execution across channels - content, paid, outbound, events, and partnerships
• Build and optimise a repeatable pipeline engine that drives qualified leads to the Sales team
• Define and track the metrics that matter - MQLs, conversion rates, CAC, and pipeline contribution - and hold yourself accountable to them
• Run structured experiments across channels and messaging, doubling down on what works and cutting what doesn't
• Positioning and Messaging
• Develop sharp, differentiated positioning for Metaforms in the market research and AI automation space
• Translate complex AI capabilities into clear value propositions that resonate with research agency buyers, operations leads, and procurement stakeholders
• Ensure consistent messaging across every customer touchpoint - website, sales collateral, campaigns, and events
• Product Launches and GTM
• Own go-to-market planning and execution for new features and product launches
• Work closely with Product to understand what's shipping, and with Sales to ensure the field is equipped to sell it
• Build and maintain sales enablement materials - battlecards, pitch decks, case studies, and competitive intelligence
• Market and Customer Intelligence
• Develop a deep understanding of the market research industry, the competitive landscape, and the buyer journey
• Conduct customer interviews and synthesise insights that sharpen positioning, inform product priorities, and improve conversion
• Monitor competitors and adjacent players, and maintain a clear point of view on where Metaforms wins and why

Requirements

• 5-8 years of experience in product marketing or growth marketing, ideally at a B2B SaaS company
• Proven track record of owning and growing a demand generation function - not just contributing to one
• Strong grasp of the full marketing funnel, from awareness through to pipeline and revenue
• Hands-on experience running campaigns across multiple channels: content, paid, outbound, and events
• Ability to write sharp, compelling copy - you don't rely on an agency to find the right words
• Data-driven: comfortable setting targets, building dashboards, and making decisions from numbers
• Comfortable being the first dedicated demand gen hire - you build systems and processes, not just execute within them
• Experience marketing AI-driven or data-heavy SaaS products to enterprise or agency buyers
• Familiarity with the market research industry or adjacent data and analytics verticals
• Experience with marketing automation tools, CRM platforms, and attribution tooling
• Prior experience in a startup environment where you've had to do more with less
• Why Metaforms
• Own the entire demand generation function at a critical inflection point - your work directly shapes revenue trajectory
• Work closely with the Founder and go-to-market leadership with full visibility into company strategy
• A genuinely differentiated product in a large, underserved market - strong foundation for compelling marketing
• Zero-bureaucracy culture: high autonomy, fast feedback loops, and real ownership from day one
• Well-funded and financially stable, with a clear roadmap and the runway to execute on it

Benefits

Additional Information

About Metaforms Metaforms is redefining how market research gets done. Our AI platform empowers the world's leading research agencies to scale 10x faster while maintaining uncompromising quality. With AI Agents that augment survey programming, data processing, and project management, we help customers like Dynata, Savanta, and Borderless Access deliver more projects with less friction. 1,000+ surveys processed monthly Serving Fortune 500 companies across the globe Rapid month-over-month growth Series A funded and growing fast, we're aggressively scaling our go-to-market team to drive the next phase of growth.

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