Senior Demand Generation Manager - Account Based Marketing

Benefits

Additional Information

For decades, DTN has been the silent force behind some of the world's most critical industries-helping businesses navigate complexity, uncertainty, and risk with smarter, faster decisions. From agriculture to energy to weather intelligence, our proprietary Operational Decisioning Platform transforms raw data into decision-grade insights-enabling companies to optimize supply chains, ensure market stability, and safeguard infrastructure against disruption. We don't follow trends-we set the standard for precision, trust, and operational impact. DTN is at an exciting inflection point. Building off a foundation of financial strength, profitability, and industry trust, we're accelerating growth and expanding our global footprint. Our purpose-built solutions-powered by AI and honed by decades of vertical expertise-are helping some of the world's most significant enterprises thrive amid operational constraints and uncover new opportunities in a fast-changing world. J ob Description: Senior Demand Generation Manager (Account-Based Marketing) Remote, United States | Full time Position Summary For decades, DTN has been the silent force behind some of the world's most critical industries-helping businesses navigate complexity, uncertainty, and risk with smarter, faster decisions. From agriculture to energy to weather intelligence, our proprietary Operational Decisioning Platform transforms raw data into decision-grade insights-enabling companies to optimize operations, protect infrastructure, and drive growth. DTN is at an exciting inflection point as we accelerate growth across our global portfolio. We are seeking a Senior Demand Generation Manager (Account-Based Marketing) to lead and scale our ABM strategy across key target accounts and segments. This role is not about ABM as a standalone program or platform-it is about driving measurable pipeline, accelerating deals, and partnering deeply with sales. You will operate as a strategic and executional partner, aligning closely with account executives and revenue teams to design and deliver highly targeted, multi-channel programs that convert high-value accounts into revenue. The ideal candidate brings a proven track record of building and executing ABM programs in a B2B SaaS environment, with a strong bias toward action, collaboration, and revenue impact. What You Will Be Responsible For - Own and scale DTN's account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors - Partner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goals - Design and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal acceleration - Develop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing events - Act as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagement - Translate product, market, and account insights into targeted messaging, offers, and content strategies that resonate with buying groups - Collaborate with event marketing to support regional programs, executive events, and in-market activation - Build and optimize account engagement frameworks, scoring models, and reporting to track program effectiveness - Continuously test, learn, and iterate on ABM plays to improve performance and scalability What You Will Bring to the Position - 8+ years of experience in B2B demand generation, with a strong emphasis on account-based marketing in a SaaS or high growth companies - Proven success driving pipeline and revenue through ABM programs, not just awareness or engagement - Demonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignment - Experience planning and executing multi-channel campaigns including digital, content, events, and field marketing initiatives - Strong understanding of enterprise and complex buying cycles, including multi stakeholder deal dynamics - Experience with field marketing or regional campaign execution preferred - Hands-on experience with marketing and sales technology (e.g., Salesforce, HubSpot, AI tools, and intent data platforms) - Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes - Ability to operate both strategically and tactically, and you are comfortable rolling up your sleeves to build and execute programs - Excellent communication and collaboration skills across cross-functional teams - Bachelor's degree in Marketing, Business, or a related field What You Can Expect from DTN - Competitive salary and performance-based incentives - Unlimited PTO and flexible working hours - Remote-first work environment (role dependent) - Competitive medical, dental, and vision insurance plans - 401(k) with company match - Access to extensive learning and development resources - Empl

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at dtn? Share your experience