Senior Marketing Manager, Demand Generation

Responsibilities

• Audience Development Strategy
• Own the HCC audience growth roadmap - define target segments (physicians, nursing, allied health), set acquisition goals, and build the strategy to reach them at scale.
• Lead channel acquisition strategy across SEO/SEM, content marketing, email, partnerships, affiliate programs, social, and paid media - choosing the right mix for cost‑effective, high‑quality candidate acquisition.
• Build and manage the candidate funnel from first touchpoint through registration and engagement, with a focus on retention and return usage.
• Partnerships & Affiliate Development
• Identify, develop, and manage strategic partnerships with healthcare associations, professional societies, nursing schools, residency programs, and other entities th

Additional Information

Senior Marketing Manager, Demand Generation Naylor Association Solutions is seeking a Senior Marketing Manager, Demand Generation to own the growth and commercial performance of HealthCareerCenter.com (HCC), a Naylor‑owned job board and healthcare talent marketplace. HCC operates as a network aggregator, connecting opted‑in healthcare association job boards so that jobs and candidates flow across the entire ecosystem. The site is a strategic asset: a beachhead for Naylors healthcare careers network and a platform we are building into a standalone, monetizable media and marketplace property. This is a role for a self‑starter who thrives with ownership and ambiguity. You wont be handed a playbook - youll write it. The Senior Marketing Manager will function as the primary owner of HCC, responsible for audience development strategy, channel growth, content and SEO/SEM, partnerships, and revenue diversification. The goal is clear: build a large, high‑quality audience of healthcare professionals (physicians, allied health, nursing) so that HCC can support scalable job posting sales, advertising revenue, and media channel development over time.

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