Social Creative

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Mid-Level Creative. Social Company: VML Hybrid working: Working from home / Sea Containers office, London, SE1 At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. The Role: Social Creative (Mid-Level) We are looking for a Social Creative who doesn't just "do social" - but genuinely lives and breathes it. This role is for someone who is deeply immersed in social platforms, internet culture, creators, trends, and the fast-moving nature of how people actually engage online. You instinctively understand what works on social, what gets ignored, and what earns attention. You'll be responsible for generating bold, social-first ideas and turning them into content that feels native to each platform - not adapted for social, but made for it from the start. You'll work closely with strategists, designers, account teams, and producers to help bring ideas to life across a high-profile client account, contributing to work that runs across always-on content, campaigns, and real-time cultural moments.

Responsibilities

• Social-First Ideation
• Develop ideas that are born in social, not adapted into it
• Turn strategy and insight into culturally relevant, platform-native creative
• Bring strong, opinionated thinking into brainstorms and creative development
• Platform-Native Thinking
• Deep understanding of how content behaves differently across TikTok, Instagram, X, and emerging platforms
• Constant awareness of trends, creators, formats, memes, and cultural shifts
• Proactively bring ideas for how brands can show up in culture in real time
• Content Creation & Craft
• Develop strong social concepts across copy, visual direction, and content ideas
• Collaborate with design, motion, and production teams to bring ideas to life
• Ensure work feels native, relevant, and engaging on every platform
• Collaboration & Agility
• Work closely with multidisciplinary teams in a fast-paced environment
• Respond quickly to feedback and evolve ideas at pace
• Contribute to always-on content and reactive opportunities
• Executional Standards
• Maintain a high standard of creative craft across all social outputs
• Ensure ideas are clear, sharp, and culturally relevant
• Support delivery of content calendars and campaign rollouts
• The Ideal Candidate Will
• Live and breathe social media, internet culture, and digital creativity
• Have experience in a creative, social, content, or digital role (agency or in-house)
• Be naturally ideas-led and confident contributing creatively in fast-paced discussions
• Understand what makes content native to platforms, not just formatted for them
• Be highly tuned into trends, creators, and c

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