Event Marketing Manager - Sarasota, FL Area

Responsibilities

• Event Strategy & Lead Generation
• Develop, execute, and manage event marketing initiatives designed to generate qualified sales leads.
• Identify, evaluate, negotiate, and secure participation in trade shows, fairs, festivals, home shows, community events, and other promotional opportunities throughout the market.
• Build and maintain a robust event calendar that maximizes brand exposure and lead generation opportunities.
• Consistently exceed established lead generation goals and key performance indicators (KPIs).
• Team Leadership & Development
• Recruit, hire, onboard, train, and develop a team of Event Marketing Representatives.
• Foster a positive, high-energy culture focused on employee engagement, customer experience, and performance excellence.
• Conduct ongoing coaching, performance management, and professional development to ensure team success.
• Manage event staffing schedules to ensure all events are properly supported and positioned for success.
• Operations & Performance Management
• Manage event budgets, forecasting, inventory, and resource allocation while maintaining financial accountability.
• Track, analyze, and report event performance metrics, team productivity, and return on investment.
• Collaborate with Sales, Marketing, and Operations teams to strengthen market presence and drive business growth.
• Continuously identify opportunities to improve event performance, customer engagement, and lead conversion.

Requirements

• Required Qualifications
• High school diploma or GED.
• Minimum of 2 years of leadership experience in a customer-facing environment.
• Valid driver's license with a driving record that meets company insurance requirements.
• Ability to lift up to 50 pounds with or without reasonable accommodation.
• Ability to stand and remain stationary for extended periods during events, up to 6 hours at a time, with or without reasonable accommodation.
• Willingness to travel up to 40% throughout the assigned market.
• Availability to work weekends and evenings as needed to support scheduled events.
• Associate degree or higher.
• Experience in event marketing, field marketing, lead generation, direct sales, retail marketing, or related industries.
• Strong recruiting, coaching, and team development skills.
• Excellent negotiation and relationship-building abilities.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Proficiency with Microsoft Office Suite and reporting tools.
• Exceptional verbal and written communication skills.
• Self-motivated leader with a passion for driving results and developing people.
• #LI-RM1

Benefits

Additional Information

Now backed by the nationwide reach of Window Nation, NewSouth Window Solutions delivers the same trusted local craftsmanship with even more opportunity to grow and innovate. At NewSouth, we're proud to transform homes across the Southeast with high quality windows and doors designed to stand up to the region's climate and elevate everyday living. For years, homeowners have chosen NewSouth for our craftsmanship, customer focus, and commitment to doing things the right way. Now, as part of the Window Nation family, we're entering an exciting period of growth that brings added stability, expanded resources, and new opportunities for our teams. If you want to make an impact, grow your career, and be part of a company that invests in you, you'll find your next chapter here. Join Our Growing Team Are you a results-driven leader who thrives on creating memorable brand experiences and driving lead generation? We are seeking an experienced Event Marketing Manager to lead our event marketing efforts throughout the Sarasota market. In this role, you will be responsible for developing and executing event strategies that generate qualified sales opportunities, strengthen brand awareness, and build a high-performing team of event professionals. If you are passionate about people leadership, event execution, and delivering measurable results, we want to hear from you.

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