Merchant Sales & Solution Engineer

Responsibilities

• Architect Solutions & Close (75%):
• Carry quota for net-new Midmarket merchants ($1M-$50M GMV), working primarily inbound, event, and partner-generated leads in competitive evaluations.
• Lead discovery and provide immediate value : Solve merchant problems from first conversation: answer technical questions, recommend plugins, troubleshoot architecture, suggest integrations. This consultative approach builds trust and accelerates closes.
• Architect comprehensive solutions blending WooCommerce core and plugins, WordPress plugins, strategic partner solutions (payments/shipping/tax/marketing/POS/ERP), hosting, Automattic products, and agency services.
• Navigate the open source ecosystem : Know which plugins/partners solve which problems, understand integration patterns, and advise when to build vs. buy vs. partner.
• Deliver demos that win : Customize to merchant use cases, adapt on the fly, make complexity simple. Build demo environments that showcase exactly what they need.
• Build compelling business cases : Show TCO across the platform, extensions, hosting, payments, and partners versus closed platforms.
• Position strategic partners (ShipStation, Avalara, Klaviyo, etc.) and coordinate bringing SMEs into deals.
• Own the close : Navigate procurement, address objections, deliver mutual action plans to signed contracts.
• Build Culture, Playbooks & Enable (25%):
• Set the standard : Your solution patterns, integration blueprints, partner positioning, and qualification criteria become the playbook for scale.
• Coordinate cross-BU : Work with Product on gaps/risks, Payment/Strategic Partnerships on co-selling, A4A Agency Partnerships on scalable enablement.
• Create repeatable assets : Solution templates, partner positioning guides, TCO calculators, competitive battle cards, discovery frameworks.
• Document what works : Deal patterns, merchant segmentation, when to engage partners, qualification frameworks.
• Enable internally : Train CS, Marketing, and Partnerships on solutions, ecosystem, and merchant needs.
• What Success Looks Like:
• 90 days : First deals closed, key product gaps identified, feedback loops established.
• 6 months : Hitting quota, competitive playbook built, product roadmap influenced.
• 12 months : Team quota exceeded, playbooks adopted by new hires, foundation set for scale.
• You Might Be a Fit If
• Builder Mentality + Team-First:
• Bring urgency and competitive fire: we're under pressure and moving fast.
• Culture-setter: comfortable being "first", building playbooks, setting standards.
• Lift others up, lift all boats.
• Be pragmatic in ambiguity: we need to build without having perfect processes or systems.
• Speak truth to power with supporting data and bring proposed solutions.
• AI is a strength - with real examples from your current role.
• See teaching and knowledge transfer as core to the job.
• Open Source Ecosystem Expertise:
• Deep WordPress/WooCommerce knowledge: extensions, plugins, themes, integration patterns, scalability, caching.
• Hands-on building experience: written custom functionality, integrated services, debugged conflicts, built prototypes.
• Partner landscape fluency: payment processors, ship

Additional Information

At WooCommerce , we're on a mission to democratize commerce through open source. As such, we're now seeking an experienced Sales & Solutions Engineer to build our technical sales motion from the ground up - architecting merchant solutions that leverage the WordPress / WooCommerce ecosystem, strategic partner integrations, optimal hosting, and Automattic's product portfolio. You'll work with technically-savvy midmarket merchants ($1M-$50M GMV) evaluating WooCommerce in competitive situations, architecting solutions that combine: WordPress/WooCommerce core + rich plugin ecosystem, Automattic products (WooPayments, Pressable/WPVIP/WP.com, Jetpack, Blaze), strategic partner integrations (payments, shipping, tax, marketing, POS, CRM/ERP), and agency partner services for custom development and implementation. This is WooCommerce's Competitive Tip of the Spear. : The only team with the remit to directly and forcefully compete with our largest competitors in eCommerce. This team is the crucible for our messaging, value proposition, and technology at scale. This is a builder role. If you thrive in 0→1 environments and urgency is in your blood, this is your role. You'll set the playbook that defines how we sell for the next 18-24 months. Your on-the-ground feedback about what merchants need, what's blocking deals, and ecosystem gaps will directly shape our product roadmap, GTM strategy, time-to-first-value, and how we set up customers for retention and expansion.

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