CRM Specialist, Activation & Reactivation
External
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About the role
Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers . We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life-not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually. United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington. California Privacy Notice Beware job scams! IPSY recruiters only use @ ipsy.com email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and recruiting@ipsy.com . U.S. Template - Remote IPSY is looking for a detail-driven CRM Marketing Specialist to support our resubscription and acquisition lifecycle programs. You'll work closely with the CRM team to execute multi-channel campaigns across email, push, and SMS - keeping programs running smoothly while contributing to some of our most ambitious initiatives yet. This is a hands-on execution role at a high-volume, fast-moving moment for the subscription business. This position reports to the CRM Associate Marketing Manager and can be fully remote from the 16 U.S. states where IPSY hires.
Responsibilities
- Execute and schedule multi-channel campaign sends across email, push, and SMS
- Support test ideation and contribute to ongoing optimization strategy
- Write campaign briefs, partner with Creative on asset development, and own the approval process
- Maintain campaign reporting and surface performance insights across sends and journeys
- Handle campaign coordination and admin - keeping workflows, calendars, and stakeholders organized
- Support major roadmap initiatives including new program launches, tool rollouts, and segmentation strategy
Requirements
- 3-6 years of experience in CRM, lifecycle, or email marketing
- Hands-on experience executing multi-channel campaigns (email, push, SMS)
- Experience with an enterprise ESP (Iterable, Braze, SFMC, or similar)
- Solid understanding of segmentation, targeting, and triggered journeys
- Strong QA instincts and obsessive attention to detail
- Comfortable pulling performance data and translating it into clear insights and next steps
- A collaborative communicator who can work across teams without dropping balls
- Bonus if You Have:
- Experience with Iterable
- Familiarity with tools like Amplitude, Movable Ink, Monday.com, or Asana
- Background in subscription, winback, or new member acquisition
- AI tools already in your day-to-day workflow
- A genuine passion for beauty
- E-commerce experience - especially in beauty
- Why This Role Matters:
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