Strategic Partnerships & Media Investment Lead

About the role

The Central Brand & Marketing team sits at the heart of how SumUp shows up in the world. Within it, the Media Strategy & Partnerships chapter owns how we invest in marketing across Europe, from media planning and campaign execution to strategic partnerships with card schemes, sponsors, and industry events. This role sits at the centre of that chapter, leading investment strategy, budget governance, and external partner relationships that directly shape SumUp's brand presence across multiple markets. It's a rare opportunity to own a function end-to-end, with real commercial weight, senior visibility, and the scope to build something more structured and scalable as the team grows. 👉 Get a feel for life in our Berlin office: Take a look

Responsibilities

• Own the European marketing investment strategy, annual planning, forecasting, budget pacing, and performance evaluation, while shaping the roadmap for the year ahead
• Lead media strategy and planning across channels and regions, setting the standard for how campaigns are briefed, executed, measured, and reviewed
• Secure and manage external funding through co-marketing partnerships, and oversee delivery of contracted marketing rights across key agreements
• Centralise and professionalise trade show and event marketing across markets, establishing clear ownership, intake and prioritisation processes, repeatable playbooks, and measurable outcomes tied to brand and commercial impact
• Partner with commercial and enterprise teams on the marketing side of key agreements, ensuring deliverables are clear and how marketing activations are executed
• Represent marketing in cross-functional planning for major launches, new business lines, and market expansions, building business cases and driving alignment with senior stakeholders
• Lead and mentor the campaign team, setting execution standards and bringing structure to how we brief, deliver, and retrospect on activity
• You'll be great for this role if...
• Proven track record in partnership marketing, commercial activation, and event or sponsorship management at a senior level, with experience turning complex agreements into well-executed, measurable projects
• Strong commercial acumen, including managing co-marketing budgets, securing external partner funding, and maximising contracted marketing rights with partners such as card schemes, arenas, or industry events
• Ability to bring structure to fragmented workstreams, from trade show planning and event prioritisation to governance frameworks and cross-functional playbooks
• Comfort working across a broad stakeholder landscape, finance, legal, commercial, and external partners, with the credibility and communication skills to influence at senior levels
• Fluency in English; additional fluency in German, French, or Italian is a plus
• Why you should join SumUp
• 🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup
• 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
• 📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education
• 💶 A corporate pension scheme where we match up to 20% of your contributions
• 🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days 🏙 Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches
• 🌴 Break4me: 1-month sabbatical after 3 years of service 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team
• About SumUp
• Be empowered to do more that matters.
• At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.
• SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embrac

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Strategic Partnerships & Media Investment Lead

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