Digital Trading Manager - Topshop Topman

Responsibilities

• Forecast, monitor and deep-dive KPIs (conversion, product views, exit rates, funnel metrics), translating insight into clear trading actions.
• Identify and execute trading opportunities to improve performance, prioritising high-impact actions.
• Own and drive onsite conversion performance, identifying friction points across the customer journey and implementing improvements across navigation, merchandising and content.
• Lead A/B testing and experimentation to optimise key onsite elements (landing pages, navigation, product ranking, promotional messaging).
• Optimise the proposition by market, using customer and competitor insight to drive relevance and conversion.
• Deliver pricing and promotional strategies to support commercial performance.
• Collaborate with marketing and brand teams to align onsite activity with traffic-driving campaigns.
• Line manage and develop a team of 2, ensuring strong execution and prioritisation.
• About You:
• You'll also be able to demonstrate:
• Strong analytical capability, with experience interpreting data and translating insight into clear actions.
• Proven track record of owning and improving ecommerce conversion through onsite optimisation and trading actions.
• Experience working with Shopify or similar ecommerce platforms, with a strong understanding of onsite merchandising tools.
• Experience running tests and experiments to improve onsite performance.
• Strong commercial mindset, with the ability to identify opportunities and prioritise high-impact actions.
• Confident stakeholder manager, able to collaborate cross-functionally and influence decisions.
• Clear and concise communicator, able to translate complex data into actionable recommendations.
• BeneFITS'
• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role

Benefits

Additional Information

We're looking for a data driven, commercially minded Digital Trading Manager to join the Topshop & Topman team and help shape the next chapter of our global trading strategy. As Digital Trading Manager, you'll play a key role in driving performance across Topshop.com, with a strong focus on optimising onsite conversion and customer journey through data-led insight and trading actions. This is a high-impact role reporting into (Lucy A future title), and working closely with Product, Marketing, and Performance & Insights teams. You'll lead the development and execution of trading strategies across multiple markets, ensuring we're responding to customer behaviour with agility, insight, and innovation.

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