Senior Manager: Brand & Corporate Identity

About the role

Empowering Africa's tomorrow, together...one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Job Summary Lead the strategic definition, governance, and continuous evolution of Absa's corporate identity and integrated brand design system, ensuring a distinctive, future-fit brand that strengthens competitive positioning and drives enterprise value. Act as custodian of brand integrity, driving consistency, coherence, and impact across all markets, platforms, and touchpoints. Champion design excellence and innovation by embedding scalable frameworks, governance models, and capabilities that enable organisation-wide adoption and high-quality brand execution. Leverage insight, emerging trends, and best-in-class design practices to enhance customer perception and support sustained growth in a dynamic, pan-African context. Job Description KEY ACCOUNTABILITIES: Build, maintain and evolve the corporate identity for Absa Group Limited through guidelines, toolkits and training through our brand masterclasses platform: Define, evolve, and govern Absa's corporate identity, visual language, and integrated design systems through robust guidelines, toolkits, and frameworks. Monitor market, cultural, and design trends across Africa and the competitive landscape, translating relevant insights into continuous brand refinement and innovation. Develop scalable, user-friendly assets and processes that enable consistent and locally relevant brand expression across diverse markets. Drive the development and rollout of specialised brand systems, including sonic branding, music curation frameworks, and podcast guidelines to expand and strengthen multi-sensory brand expression. Deliver structured internal communication and content plans to support effective rollout, socialisation, and adoption of brand tools and frameworks. Lead and provide creative direction and brand design leadership across key brand strategic projects, ensuring consistency, innovation, and alignment with Group strategy. Faces of Absa programme enhancement, training and rollout: Lead the implementation and scaling of the "Faces of Absa" programme as a centralised platform for brand ambassadors across the organisation. Underpinning this, implement a structured training and enablement programme for Faces of Absa participants to ensure they are equipped with the skills, confidence, and brand understanding required to perform effectively in these roles, enhancing the overall user experience and ensuring seamless, high-quality execution. Once the systems, guidelines and toolkits are finalised, a well-structured internal marketing plan which includes the content plan should be developed to effectively support communication. This plan should also drive awareness and understanding of the rollout, ensuring that all messaging is strategically distributed and amplified across relevant internal marketing channels to maximise reach, engagement, and adoption. Establish governance, processes, and tools to enable seamless identification and deployment of talent across campaigns, events, and content platforms. Design and implement training and enablement programmes to ensure participants are equipped to represent the brand consistently and effectively. Drive internal awareness, adoption, and engagement through structured communication and marketing plans. Track programme performance, including adoption metrics, efficiency gains, and cost savings, to demonstrate business value and impact Provide technical advisory services to stakeholders on best practice relating to brand application: Support stakeholders with brand asset implementation, including problem-solving, continuous improvement, and solution development as brand needs evolve. Provide guidance on brand architecture, naming conventions, domain strategy, trademarks, and overall visual identity to ensure consistency and competitive differentiation. Guide stakeholders on creative execution and design quality, ensuring all outputs meet brand and aesthetic standards across channels, including digital environments. Represent Group Brand - GMCA in Group Functions and Business Unit marketing, communications, and creative review forums to ensure alignment and governance. Work with Head of Brand Management and Marketing Academy to build capability and development in Corporate Identity and Brand Design for Absa Colleagues and Agency Partners Agency Partner Management. Increase awareness through training sessions to increase the understanding of the Absa brand across the Group via the Brand masterclasses: Develop and implement a comprehensive, continent-wide brand socialisation strategy to drive understanding and adoption of corporate identity and visual language. Design, build, and

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