Marketing Insights Lead, Apple Services

About the role

In this role, you will lead the development and execution of a comprehensive marketing insights and reporting framework across a diverse portfolio of marketing initiatives. You will partner closely with Data Science, Analytics, Finance, and Marketing teams to ensure consistent measurement, clear performance visibility, and actionable recommendations. You will establish scalable reporting cadences, define KPI frameworks across channels (paid media, on-device experiences, lifecycle, social), and guide the implementation and evolution of advanced measurement approaches, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). As a central connector across teams, you will synthesize inputs from multiple data sources to tell a cohesive performance story, identify optimization opportunities, and support investment decisions across a multi-million dollar marketing portfolio.

Responsibilities

• Lead end-to-end marketing performance analysis across campaigns, channels, and initiatives
• Define and standardize KPI frameworks and success metrics across marketing efforts
• Build and maintain scalable reporting systems, dashboards, and executive-ready presentations
• Translate complex data into clear insights and strategic recommendations for senior stakeholders
• Partner with Data Science and Analytics teams to develop and evolve MMM and MTA models
• Establish a consistent cadence of reporting, insights sharing, and performance reviews
• Identify opportunities to optimize marketing spend, targeting, and channel mix
• Influence marketing planning and investment decisions through data-driven insights
• Act as a central point of contact for marketing budget tracking, performance evaluation, and investment planning
• Partner with Finance and Operations to manage budget allocation, cost tracking, and performance measurement across lines of business
• Own regular reviews of marketing performance with channel teams and cross-functional partners
• Drive alignment across teams, ensuring a consistent and trusted source of truth for performance measurement

Requirements

• MBA, MS in Data Science, or equivalent experience
• Experience in subscription-based or digital services businesses
• Familiarity with MMM and MTA methodologies
• Strong storytelling skills - able to distill complex analyses into clear, compelling narratives
• Ability to operate effectively in ambiguous environments and build processes from the ground up
• Bachelor's degree in Marketing, Business, Analytics, or a related field
• 7+ years of experience in marketing analytics, growth marketing, performance measurement, or a related field
• Strong analytical capabilities with experience working across large, complex datasets
• Experience defining KPIs and building reporting frameworks across multiple marketing channels
• Proficiency in data analysis tools (e.g., SQL, Excel) and data visualization tools (e.g., Tableau, Keynote)
• Strong communication skills with experience building executive-level presentations
• Pay & Benefits
• Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other

Additional Information

At Apple, we don't just build great products - we create a kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it. We are seeking a Marketing Insights, Analysis & Reporting Lead within Services Marketing to drive holistic and actionable insights across iCloud, Creator Studio, Apple One, News, Fitness, and Books. This role will translate complex data into clear insights that shape marketing strategy, optimize investment decisions, and elevate executive understanding of performance.

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