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Medical Omnichannel Content Manager Oncology - CDI M/F

External
pierrefabre logoPierrefabre · Hauts-de-seine (92)
Full-timeOn-site3w ago
Compliance
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Requirements

  • 5+ years of experience in medical affairs or marketing.
  • Proven professional experience in designing content strategies for healthcare professionals.
  • Professional and cross-functional skills
  • Excellent knowledge of the information environment in which doctors and pharmacists work and their preferences (services / websites / conferences)
  • Master the HCP's journey, information needs, role, and credibility of the various contact points
  • Managing Content Creation Agencies
  • Ability to formulate powerful messages and synthesize knowledge
  • Management of cross-functional projects
  • Compliance in medical affairs
  • Language Skills
  • Fluent English.
  • Behavioral Skills
  • Excellent communication skills to interact effectively with internal teams and external partnerse
  • At Pierre Fabre Laboratories, we believe that our greatest asset is our people.

Benefits

Health insurance

Additional Information

Who we are ? We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey. Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care. By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in the "We Care Movement," a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better. Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow! If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the "We Care Movement". Your mission Your role within a pioneering company in full expansion Within DMPC (Medical Management and Patient-Consumer Relationship) Business Unit, and more specifically within the Medical Omnichannel Excellence department, we are recruiting a Medical Omnichannel Content Manager Oncology . GENERAL RESPONSIBILITIES The Medical Omnichannel Content Manager plays a key role in translating medical strategies into omnichannel journeys for healthcare professionals. They define and orchestrate the activation of all available channels to deliver key messages. They produce and manage the HCP Journey content end-to-end so that it is ready for activation. With a data-driven approach, they report on content and channel performance analysis to optimize the impact of medical communications. DETAILED RESPONSIBILITIES Translate the key messages from the medical communications platform into journeys for healthcare professionals (physicians and pharmacists), integrating all available channels (field, digital, congresses, emails, etc.). Produce medical content intended for healthcare professionals, including managing the external agencies involved in content creation (briefing, review, budget, timelines, etc.), and initiate the appropriate approval process. Carry out pre-approval checks to ensure the content provided is scientifically accurate and aligned with the medical strategy. Orchestrate the activation of healthcare professional journeys within the corporate cross-functional medical-marketing team, in collaboration with the Medical Digital & Activation Managers. Roll out "ready-to-adapt" content around the healthcare professional journey for activation by local in-country medical teams. Define and monitor key performance indicators for execution (number of content pieces, localization rate in countries, etc.), engagement (participation and interaction rates, etc.), and impact on healthcare professionals' clinical practice. Gather and analyze data on healthcare professionals' content preferences in coordination with medical teams, in order to define and improve omnichannel strategies. Who you are ? Your skills serving innovative projects Education Scientific background (Pharmacist, M.D., PhD, Engineer, etc.).


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