Director of Integrated Search

Responsibilities

• Organic Search (SEO)
• Own and execute Honeydew's organic search strategy end-to-end - from technical infrastructure to content architecture to link authority
• Build topical authority frameworks in dermatology, skincare, and telehealth that compound over time
• Drive large-scale content production: briefing, AI-assisted drafting, editing, publishing, and ongoing optimization
• Conduct competitive analysis and keyword research with a focus on high-intent, acquisition-driving queries
• Partner with engineering on site speed, Core Web Vitals, structured data, and crawlability
• Own technical SEO hygiene: schema markup, JSON-LD, canonicalization, indexation, and internal linking architecture
• AI Search Visibility (AEO/GEO)
• Lead Honeydew's strategy for showing up in AI-generated answers across ChatGPT, Perplexity, Claude, Google AI Overviews, and emerging platforms
• Structure content to be LLM-friendly: passage-level optimization, conversational formatting, semantically rich answer blocks
• Build and own AI citation tracking and reporting - establish baselines, set targets, iterate
• Test content formats, structures, and distribution approaches that improve citation rates across AI surfaces
• Drive earned media and backlink strategy that builds the domain authority and off-site presence LLMs reward
• Stay ahead of how agentic AI and ambient search are reshaping patient discovery behavior in healthcare
• Paid Search (SEM)
• Partner with our Growth Lead who owns paid search today - support setting priorities and be a sounding board for strategy
• Contribute to strategy setting across ~$500K+/month in paid search spend on Google and eventually Bing
• Own the integration between paid and organic: ensure keyword strategy, landing pages, and messaging are coherent across both channels
• Be fluent enough in paid search principles and mechanics to contribute to bid strategy, audience targeting, and campaign architecture decisions
• Strategy & Reporting
• Build and own a unified search performance dashboard that ties organic, AI, and paid performance to patient acquisition
• Develop a search roadmap with clear priorities, experiments, and milestones - and report on it regularly to leadership
• Identify cross-channel leverage: where organic authority reduces paid CPAs, where paid data informs organic targeting, where AI citations amplify both
• Run structured experiments across channels and make fast, data-driven decisions from them

Requirements

• Required
• 5-7+ years of search experience with a strong organic foundation and demonstrated track record of driving acquisition growth
• Deep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementation
• Genuine AEO/GEO fluency - you've built strategies for AI search visibility, tracked citation performance, and iterated on results
• Working knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysis
• Proven ability to manage and

Benefits

Additional Information

About Honeydew 👋 No one should suffer from a treatable skin disease because they couldn't access care. That's what Honeydew is fixing - a platform connecting hundreds of millions of people to licensed dermatologists, FDA-approved treatments, and ongoing skin health support. We've helped 40,000+ patients get life-changing results, we're growing 5x YoY, and we're just getting started. Opportunity 📈 Search is no longer a single channel. A patient researching "best treatment for cystic acne" might ask ChatGPT, click a Google result, or get served a paid ad - sometimes all three in the same session. We want Honeydew winning all of it. We're looking for a Director of Integrated Search to unite our entire search acquisition surface: organic SEO, AI search visibility (AEO/GEO), and paid search. You'll report directly to Honeydew's Head of Growth Connor Kreutz , and you'll work with our rockstar paid search lead, who's driving paid search forward today. This is a high-ownership, high-autonomy role. You'll join paid and organic search programs performing strongly, and you'll bring them to the next level. The right person thinks about search psychologically, not just mechanically: understanding what someone is really asking when they type a query, and building the architecture to meet them there across every surface. You're the right person if you: Think in systems - you see how organic authority, paid signals, and AI citations reinforce each other, and you can scale that system to support acquisition goals Have genuine intuition about search intent - the psychology behind a query, not just its volume. You think about the holistic patient journey for folks who find Honeydew through these channels. Can work with a talented paid search lead and build a high-performance team over the long-run Move fast and own outcomes - you don't need a big team or a perfect brief to create leverage Translate search performance into business impact - signups and revenue

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