Online Marketing Manager

Responsibilities

• Own and continuously improve paid acquisition performance across multiple markets, ensuring budget is deployed effectively against clear business outcomes.
• Translate business priorities into channel strategies and actionable plans, balancing short‑term performance with long‑term growth.
• Partner closely with Sales and Revenue Operations to improve lead quality, qualification, and feedback loops-turning insights into concrete optimizations.
• Strengthen measurement and attribution by aligning platform signals with internal performance data, identifying gaps, and driving fixes with relevant stakeholders.
• Lead a structured experimentation program (audiences, messaging, targeting, formats, landing experiences), from hypothesis to learning to rollout.
• Coordinate cross‑functional delivery with internal teams and external partners-briefing, prioritising, and ensuring on‑time, high‑quality execution.
• Create clear documentation and reporting that supports decision‑making and scales best practices across markets and teams.

Requirements

• Hands‑on performance marketing experience, with a track record of improving efficiency and scaling growth in a fast‑moving environment.
• Proven ability to execute and optimise campaigns end‑to‑end, from planning and launch through ongoing optimisation and performance reporting.
• Solid analytical skills and a measurement mindset: you can reconcile different data sources, spot inconsistencies, and make sound decisions with imperfect information.
• Experience collaborating with commercial and operational teams to improve lead quality and ensure marketing outcomes translate into business impact.
• Comfortable working with agency and/or partner ecosystems-setting clear expectations, reviewing performance, and driving accountability.
• Experience operating across multiple markets and adapting performance approaches to local context, constraints, and opportunities.
• Exposure to additional acquisition channels beyond core platforms, and curiosity to test new opportunities pragmatically.
• Familiarity with modern experimentation and creative testing workflows, including briefing and iterating with creative teams.
• Comfort using automation/AI and lightweight tooling to streamline reporting, documentation, and insight generation.
• Why you should join SumUp
• 🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup
• 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
• 📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education
• 💶 A corporate pension scheme where we match up to 20% of your contributions
• 🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days 🏋️ Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches
• 🌴 Break4me: 1-month sabbatical after 3 years of service
• 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team
• About SumUp
• Be empowered to do more that matters.
• At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Benefits

Additional Information

Online Marketing Manager - Berlin Location: Berlin, Germany | Team: Acquisition EU - Performance | Type: Full-time Team description Our Performance Marketing team sits at the heart of SumUp's acquisition engine, responsible for driving paid growth across core and expansion markets in Europe. We're a small, high-ownership team that works closely with Sales, creative partners, and external agencies to turn media spend into qualified pipeline - and we care deeply about the quality of that pipeline, not just the volume. This role exists because we're scaling fast: more markets, more channels, more complexity - and we need someone who can own the operational rhythm that keeps everything running well, while helping us build the repeatable processes that make expansion sustainable. 👉 Take a look inside our Berlin office

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