Senior Director, Campaigns & Content

About the role

The Senior Director, Campaigns & Content will lead the strategy, orchestration, and execution of harmonized marketing campaigns and the content engine that supports them. This role is responsible for bringing together campaign strategy, messaging, content planning, SEO/GEO/AEO strategy, activation, and cross-functional execution into a repeatable operating model that drives awareness, engagement, pipeline, and revenue growth. This leader will own the process for translating business priorities, buyer insights, product messaging, and market themes into integrated campaigns that can be activated across regions, channels, partners, customer audiences, and sales teams. On the content side, this role is less about being the primary writer and more about building a modern, scalable content engine - one that leverages internal and external subject matter experts, AI-enabled workflows, editorial review, search and answer optimization, and repeatable processes to turn hero assets into 20-30 derivative assets that support campaigns on an ongoing basis. This is also a people leadership role. The Senior Director will lead a small team of campaign managers and a small content team, including a copywriter, SEO specialist, and content engineer. The ideal candidate is a strategic campaign leader, content orchestrator, process builder, people developer, and master collaborator who can align stakeholders, simplify complex ideas, coach teams, and build the operating model required to scale quality content in the new AI-enabled marketing environment.

Responsibilities

• Campaign Strategy & Orchestration
• Lead the development of integrated, harmonized marketing campaigns aligned to Arctic Wolf business priorities, target audiences, buyer journeys, and revenue goals.
• Facilitate and orchestrate the end-to-end campaign planning process, ensuring clear alignment across messaging, content, channels, audiences, activation plans, enablement, and measurement.
• Partner with Product Marketing to translate positioning, messaging, use cases, buyer insights, and competitive differentiation into campaign strategies that resonate in market.
• Build repeatable campaign frameworks that define the campaign theme, target audience, core message, hero asset, content bill of materials, channel activation plan, sales plays, partner enablement, and measurement approach.
• Collaborate with Acquisition Marketing, Field/Regional Marketing, Partner Marketing, Customer Marketing, Digital, Web, Events, and Sales teams to ensure campaigns are activated consistently and effectively.
• Ensure campaigns are designed to support the full buyer journey, from awareness and education through consideration, conversion, expansion, and retention.
• Drive campaign governance, prioritization, sequencing, and cross-functional visibility so teams understand what is launching, why it matters, and how to activate it.
• Content Strategy & Scalable Content Engine
• Lead the content strategy that supports priority campaigns, ensuring content is aligned to buyer needs, campaign objectives, messaging frameworks, go-to-market priorities, and measurable business outcomes.
• Rebuild and scale the content engine for a modern AI-enabled marketing environment, balancing speed, quality, consistency, technical credibility, and subject matter expertise.
• Develop a repeatable model for capturing insights from internal and external SMEs, including Product Marketing, Technical Marketing, Sales Engineering, security experts, customers, partners, analysts, and external contributors.
• Partner with content creators, editors, designers, agencies, and AI-enabled tools to turn campaign messaging and hero assets into high-quality derivative content at scale.
• Build editorial, review, and approval workflows that ensure AI-assisted content remains accurate, differentiated, on-

Additional Information

At Arctic Wolf, you won't just watch the cybersecurity industry evolve - you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We're proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape - but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform. If you're looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that's redefining security operations, Arctic Wolf is the right place for you. Our mission is simple: End Cyber Risk. We're looking for a Senior Director, Campaigns & Content to be a part of making this happen.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at arcticwolf? Share your experience