Digital Content & Social Media Executive (Bilingual - Chinese/English)

Responsibilities

• Plan, create and publish engaging bilingual content (English + Chinese) tailored for foreigners learning basic Chinese across platforms (e.g., Facebook, Instagram, TikTok)
• Develop and manage content calendars aligned with course launches, campaigns, and learning themes.
• Manage day-to-day social media activities, including posting, community engagement, and responding to comments/messages.
• Build and nurture an online learning community by engaging with parents, students, and adult learners.
• Develop content focused on real-life scenarios, such as:
• Workplace communication (meetings, small talk)
• Daily conversations (ordering food, shopping, transport)
• Simplify Chinese language concepts into easy-to-understand, beginner-friendly formats
• Produce short-form videos (TikTok/Reels) teaching practical phrases, pronunciation, and cultural tips
• Adapt content for different audiences:
• Expats & working adults (practical usage)
• Beginners with no Chinese background
• Children (7+ years old) with fun, visual learning content
• Collaborate with the team to ensure content is culturally relevant and easy for non-native speakers to understand.
• Support campaigns aimed at increasing app downloads from foreign users.

Requirements

• Diploma or Degree in Marketing, Communications, Media, or a related field
• Min. 2 years of experience in social media, digital marketing, or content creation (fresh graduates with strong portfolios may be considered)
• Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, email marketing, and analyticstools
• Strong proficiency in English, with the ability to create clear and engaging content
• Proficiency in Mandarin to create and manage Chinese-language content for target audiences
• Experience managing social media platforms such as Instagram, TikTok and Facebook
• Basic skills in short-form video creation (e.g., TikTok, Instagram Reels)
• Ability to create content that is simple and accessible for non-native Chinese speakers
• Good understanding of social media trends and audience engagement strategies
• Strong communication and teamwork skills
• Experience in education, e-learning, or language learning content is a plus.
• Experience creating content for international or expat audiences is a plus.
• We regret that only shortlisted candidates will be notified.

Additional Information

We are looking for a creative and driven Digital Content & Social Media Executive to produce engaging, easy-to-understand content that makes learning Chinese accessible, fun, and relevant for everyday use.

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