Fairchild: Digital Director

Requirements

• At least five years of digital news experience at a media outlet with a deep understanding of what resonates online
• Someone who is chronically online and can identify an emerging shift in consumer behavior and use of language, what topics are gaining traction and identify rising talent
• A strong vision, sharp editorial eye, clear communicator who is comfortable speaking in front of staff members and approaching and collaborating with senior-level editors across the publication
• Culturally in-tune, able to identify the nuance of each bureau, department and beat and communicate accordingly
• Familiarity with interests and needs of the Fairchild publication trade and consumer reader
• A proven track record of managing a team and collaborating with other departments across multiple platforms
• A strong understanding of audience analytics; familiarity with digital subscriptions a plus
• An elastic mindset that is in tune with the industry, current affairs and the needs of an evolving newsroom
• It's all About You...
• At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.
• About Fairchild Media Group:
• FMG, publisher of WWD, Beauty Inc. Footwear News, and Sourcing Journal is the leading

Benefits

Additional Information

Fairchild: Digital Director Fairchild is home to iconic brands including Women's Wear Daily (WWD), Footwear News (FN), and Beauty Inc, and sits at the center of the global fashion, beauty, and retail industries. We are seeking a motivated and detail-oriented Digital Director to lead a team of digital writers, identifying breaking news, trending stories, and cultural moments, and assign content swiftly and accordingly. Responsibilities will include: Lead a team of digital writers plus freelancers and foster a collaborative, ambitious and ideas-driven culture for WWD, Beauty Inc and Footwear News Assign, edit, and write digital content across the site, ensuring accuracy, voice consistency, and editorial quality Maintain and regularly update the editorial calendar, balancing timely content with evergreen priorities while ensuring team meets deadlines and traffic goals Communicate and collaborate with the Eye team on coverage of red carpet and celebrities and the Fashion team on style and trends, creating synergy and avoiding duplication With the senior editorial team, design and develop the publication's SEO strategy, including keyword research, headline optimization, evergreen content planning, and performance tracking, and execute accordingly Work with editors and writers across the organization to ensure best and consistent SEO practices Monitor, analyze and report on traffic trends, search performance, and audience behavior to inform content decisions; create internal reporting system and decks to present to senior-level staff Pitch, package, and optimize stories for Apple News and other distribution or syndication partners Liaise with depts for tentpoles, big initiatives, business-related events, and special projects and create a content plan Serve as a point-person for web needs for staff members, and monitor user experience for the reader, working closely with the Product team Ensure content meets legal, ethical, and fact-checking standards

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