Customer Experience, Product Marketing Manager, Cisco IQ
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About the role
As the Product Marketing Manager for Cisco IQ you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market (GTM) execution. You are responsible for driving the overarching product marketing strategy and execution for Cisco CX.
Responsibilities
- Scope & Leadership: Lead the product marketing vision and narrative for Cisco IQ. Represent product marketing in executive and industry settings, forge strategic partnerships, and drive organization-level changes to processes, tools, and operating models.
- Go-To-Market (GTM) Strategy & Execution: Define and champion GTM frameworks and best practices for the organization. Develop and implement comprehensive GTM plans for Cisco IQ that are tightly aligned with product roadmaps, sales priorities, and strategic marketing objectives.
- Positioning and Messaging: Define and evolve the narrative for Cisco IQ. Craft positioning and messaging and establish the relevant Bill of Materials (BOM) for Cisco IQ.
- Sales & Field Enablement: Institutionalize enablement excellence across the organization. Define metrics and feedback loops, scale best practices cross-portfolio, and tie field readiness directly to revenue outcomes.
- Market, Customer & Competitive Intelligence: Shape long-term market bets and adjacencies. Guide large-scale investment decisions (e.g., AI models, deployment patterns) and influence product roadmaps. Identify and promote best practices and process improvements to elevate output quality.
- Domain & Technical Expertise: Act as the premier subject matter expert Cisco IQ. Provide value proposition and technical thought leadership that aligns with the product roadmap, demonstrating a clear understanding of the distinctions between service and product value propositions.
- Typical Experience and Qualifications
- Bachelor's degree
- 12 years of related experience
- #WeAreCisco (This is the Standard and cannot be changed)
- #WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.
- Why Cisco?
- We are Cisco, and our power starts with you.
- Message to applicants applying to work in the U.S. and/or Canada:
- The starting salary range posted for this position is $196,000.00 to $247,000.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
- Individual pay is determined by the candidate's hiring location, market conditions, job-related skills
Benefits
Additional Information
The application window is expected to close on: 07/10/2026 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received . Title: Customer Experience, Product Marketing Manager, Cisco IQ The Customer Experience (CX) Marketing team's role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive.
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