Lifecycle Marketing Lead

Responsibilities

• Own lifecycle strategy & execution across Lower and Movoto, driving conversion, retention, cross-sell, and customer loyalty.
• Build programs from scratch: onboarding flows, nurture journeys, re-engagement campaigns, repeat-customer paths.
• Segment & personalize: Build enriched audiences using our customer database and 3rd-party datasets, test messaging, and scale personalization frameworks.
• Lead with data: define KPIs, run A/B tests, and report on performance with insights and recommended actions.
• Collaborate cross-functionally : work with data/engineering to ensure systems (Braze, Iterable) are powering the right journeys; with product/UX to embed messaging in user experiences; with creative/copy to tell compelling stories.
• Innovate: push beyond "batch and blast" to deliver best-in-class lifecycle programs that drive measurable results.

Requirements

• 5+ years in lifecycle marketing, ideally in fintech, mortgage, or proptech .
• Proven track record of building and scaling lifecycle programs with measurable contribution to revenue and EBITDA.
• Strategic thinker who is also hands-on-comfortable setting direction and executing campaigns.
• Analytical mindset: you live in dashboards, measure impact rigorously, and identify new ways to optimize.
• Creative communicator: strong writing/editing skills with an eye for storytelling and solution-focused messaging.
• Deep knowledge of lifecycle tools (Braze, Iterable, or similar) and how to integrate them with data pipelines.
• Experience with personalization, segmentation, and A/B testing at scale.
• Thrives in a fast-moving environment, with strong planning and follow-through.
• Experience in regulated industries (mortgage, financial services, real estate) a plus.
• Why you'll love working at Lower:
• Impact: This role directly drives revenue growth and customer retention across Lower and Movoto.
• Autonomy: You'll design the lifecycle program from the ground up and shape the long-term vision.
• Growth: Be part of a high-performing marketing org, with opportunities to grow your career as we scale.
• Mission: Help more people achieve and sustain homeownership-one of life's biggest goals.
• Plus:
• Competitive compensation plan
• Extended benefit offerings including: Medical/dental/vision
• Paid holidays
• Paid time off
• Parental leave
• Life insurance
• Short- and long-term disability
• 401K with company match
• Discount on home mortgage refinances or purchase
• Job Type : Full-time
• Work Location : Hybrid in either Columbus, OH or Austin, TX
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
• Privacy Policy

Benefits

Additional Information

Here at Lower , we believe homeownership is the key to building wealth , and we're making it easier and more accessible than ever. As a mission-driven fintech , we simplify the home-buying process through cutting-edge technology and a seamless customer experience . With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9) , we're a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger. Job Description: We're on a mission to make homeownership simple, transparent, and more rewarding for everyone. Lower combines technology, data, and personalized support to help people achieve their goals across the entire homeownership journey-from finding a home with Movoto, to getting financing through Lower, to building wealth with home equity. We're a team of builders, dreamers, and doers who believe in creating smarter ways for people to own homes. We're looking for a Lifecycle Marketing expert to build and scale our CRM program across Lower and Movoto. This is a high-impact role where you'll own the strategy and execution of multi-channel lifecycle programs (email, SMS) from the ground up. You'll design programs that convert prospects into customers and re-engage past customers with meaningful, personalized journeys. This role is highly strategic but also hands-on-you'll set the vision, execute campaigns, and work closely with data, product, and creative partners to deliver impact. You will also manage a lifecycle marketer who will support execution.

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