Product Manager, Global Marketing

Responsibilities

• Support development and execution of upstream marketing strategy across the Hemisphere (HS) platform and APM capital systems portfolio.
• Partner with cross-functional stakeholders to support roadmap planning activities across patient monitoring hardware, software, connectivity, and digital ecosystem initiatives.
• Conduct Voice of Customer (VOC) activities including customer interviews, site visits, workflow assessments, and market research to identify customer needs and market opportunities.
• Translate customer and market insights into product requirements, feature recommendations, and strategic marketing inputs.
• Collaborate closely with R&D, engineering, software, clinical, regulatory, and commercial teams during product development activities.
• Support development of business cases, market assessments, competitive analyses, portfolio recommendations, and strategic planning activities.
• Monitor market trends, competitive activity, emerging technologies, and customer feedback to identify risks and growth opportunities.
• Participate in product definition activities including concept evaluation, customer requirement gathering, and feature prioritization discussions.
• Support commercialization planning and launch readiness efforts in partnership with downstream marketing, regional marketing, and sales enablement teams.
• Participate in customer engagement activities including advisory boards, conferences, customer visits, and key opinion leader interactions.
• Support software, interoperability, connectivity, and digital health ecosystem strategy initiatives.
• Contribute to development of customer-facing messaging, positioning, value propositions, and market education strategies.
• Operate effectively within a global matrix organization and build collaborative relationships across technical, clinical, and commercial functions.
• Support initiatives focused on installed base growth, platform utilization, and customer adoption optimization.
• Contribute to continuous improvement of upstream marketing processes, customer insight generation, and strategic planning rigor.
• Located onsite, not a remote position.
• Willingness and ability to travel up to 30%
• Comfortable working in a collaborative, fast-paced, and team-oriented environment
• Required Qualifications
• Bachelor's degree required; MBA preferred.
• 6-10+ years of product management or upstream marketing experience within medical devices, healthcare technology, patient monitoring, or capital equipment.
• Experience operating within cross-functional matrix organizations.
• Strong communication and presentation skills.
• Demonstrated ability to support product development and commercialization efforts.
• Strong analytical, problem-solving, and strategic thinking skills.
• Interest in connected care, digital health, software-enabled platforms, and healthcare innovation.
• For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations

Benefits

Additional Information

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description The Product Manager, Global Marketing will support strategic upstream marketing activities across the APM capital systems portfolio. This role will work cross-functionally with engineering, clinical, software, and commercial teams to identify market opportunities, gather customer insights, support roadmap planning, and contribute to commercialization efforts for patient monitoring solutions.

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