Social Media and Branded Content Senior Specialist (Automotive Sector)
External
Msxinternational · Barcelona, SpainPrepare for this interview
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Requirements
- Soft Skills:
- Excellent written and verbal communication skills
- Strong stakeholder management and coordination abilities
- Negotiation and influencing skills
- High level of organization and prioritization
- Attention to detail and quality orientation
- Strategic thinking and business mindset
- Analytical mindset and data-driven decision making
- Team collaboration in cross-functional environments
- Proactive attitude and innovation mindset
- Adaptability in dynamic environments
- Problem-solving skills and results-oriented approach
- Ability to manage multiple projects under tight deadlines
- Education:
- Bachelor's Degree in Marketing, Advertising, Communication, Journalism, or related fields
- Postgraduate degree (preferred): Digital Marketing, Social Media, or Corporate Communication
- Microsoft Tools:
- Excel (Advanced): KPI analysis, budget management, pivot tables
- PowerPoint (Advanced): Strategic presentations and executive reporting
- Teams / Outlook: Daily coordination with stakeholders
- Other Tools:
- Social Media Management: Hootsuite, Sprout Social, Buffer, Monday
- Influencer Marketing: HypeAuditor, Kolsquare, Modash
- Analytics: Google Analytics (GA4), Looker Studio, LinkedIn/Meta dashboards
- Design: Canva (user level) + basic Adobe knowledge (Photoshop/Illustrator)
- Languages & Experience:
- English: B2-C1 (advanced, written and spoken)
- Experience: 3-5 years in similar roles
Benefits
Additional Information
As a " Social Media and Branded Content Senior Specialist" , you will ensure the proper execution, strategic consistency, and quality of all digital media activities, social media content, and influencer initiatives. You will guarantee alignment with brand objectives, budget, and creative guidelines. Your main responsibilities : Strategic Management of LinkedIn Content: Define the annual and monthly communication plan for LinkedIn, aligned with business and reputation objectives. Create content (copy, visual proposals, storytelling) tailored to different profiles within the organization. Coordinate with relevant stakeholders to validate messaging, tone, and approach. Manage the editorial calendar, schedule publications, and monitor performance. Analyze results, extract insights, and continuously optimize the content strategy. Briefing Creation for Social Media and Car Reviewers Content: Develop briefings defining objectives, key messages, tone, formats, and deliverables. Evaluate creator profiles: analyze brand affinity, content quality, metrics, and digital reputation. Review and approve influencer campaign budgets. Approve or request adjustments to the proposed content. Coordination of Vehicle Loans for Influencers: Ensure influencers receive vehicles on time and as agreed. Maintain an up-to-date record of associated commitments. Branded Content & Brand Image: Ensure consistency in campaign look & feel across all touchpoints. Oversee tone of voice and messaging to ensure brand alignment. Validate content from external partners (e.g., publishers) to guarantee quality and coherence. Validation of Digital Asset Adaptation: Ensure all creative adaptations meet brand guidelines and specifications. Guarantee visual and technical accuracy across formats and digital assets.
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