Conversion Rate Optimization (CRO) Manager

About the role

As a Conversion Rate Optimization (CRO) Manager, you'll take full ownership of our web pages and digital funnels, driving the transformation of website traffic into engaged customers. You'll identify friction points, run high-impact A/B tests, and use advanced AI tools to execute faster and smarter. In your day-to-day, you will: - Own and significantly scale conversion rates, continuously elevating the user journey across all of our landing pages. - Leverage advanced AI tools to generate copy variations, analyze massive datasets, and write custom scripts for A/B test setups - Design, build, and manage a continuous pipeline of A/B and multivariate tests to optimize user journeys - Analyze quantitative and qualitative data to identify drop-offs, user friction, and areas for high-impact growth - Collaborate with marketing and design teams to ensure messaging is compelling and layouts meet modern UI/UX best practices - Present testing results, learnings, and actionable insights to stakeholders - 3+ years of experience in Conversion Rate Optimization, Growth Marketing, or a heavily data-driven digital marketing role - Exceptional analytical skills and experience with tools like Google Analytics, Mixpanel, or Amplitude - Hands-on experience with A/B testing and personalization tools - Proficiency in AI tools and prompt engineering to scale output and generate high-converting copy - Deep understanding of digital marketing, consumer psychology, and crafting messaging that drives action - Strong project management skills with the ability to manage tests from ideation to deployment We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions. We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it. We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

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