Sales Manager - SDR Team

About the role

As a Sales Manager you will lead and grow our SDR team, starting with a small, high-potential team of Inbound and Outbound SDRs and scaling over time. You will balance hands-on coaching with building the systems, playbooks, and culture that set the team up for long-term success. We are looking for a sales leader who brings strong SaaS sales fundamentals, curiosity, and a passion for developing people. You'll be supported by an experienced Sales Leadership, Revenue Ops, Enablement and a Marketing team.

Responsibilities

• Recruit, onboard, and coach a high-performing team of SDRs
• Run regular 1:1s, call reviews, role plays, and skill-building sessions
• Own commercial cadence, including pipeline reviews, forecasting, and participation in regional and global commercial forums
• Own your team's quota attainment: Opportunities and pipeline generation in NAMER market.
• Set clear goals (daily, weekly, monthly) and energize the team to exceed them
• Establish clear KPIs, dashboards, and forecasting for visibility and decision-making
• Create clear personal and professional development paths: helping SDRs grow into senior SDR, AE, or other CS focused roles
• Foster a culture of trust, learning, accountability, and collaboration
• Ensure high-quality opportunity qualification and smooth handovers to AEs
• Partner with the Toronto Leadership Team on tactical decisions regarding market focus, segments and priorities
• Design and continuously improve SDR playbooks, sequences, and outreach strategies
• Champion the use of sales tools, automation, and AI to improve productivity
• Collaborate with AEs and Account Managers to ensure tight alignment and effective account penetration
• Share market feedback with Marketing, Product, and Leadership to influence strategy
• Collaborate closely with global SDR leaders and Sales Leadership, actively sharing learnings, best practices, and experiments to continuously improve how we work across regions

Requirements

• Minimum 2 years of experience in a sales leadership role and minimum 2 years of experience in B2B SaaS sales role (SDR, AE, or similar roles)
• A strong interest in people leadership, coaching, and team development
• Proven ability to hit or exceed targets and work in a structured, data-driven way
• Comfort working with CRM and sales tools (Salesforce, Salesloft, Zoom Info...)
• Exposure to outbound prospecting, sequencing, and sales playbooks
• Familiarity with AI or automation tools in sales
• Ability to work with data in a structured way for decision-making and scaling actions for effective results
• Strong communication skills and the ability to inspire trust and motivation
• A collaborative mindset, you enjoy building things with others
• Ability to lead in a non-commission, team-based sales environment, and you know how to drive performance through trust, coaching, and collective ownership
• Experience in high-growth or scale-up environments
• Experience working in the North American market.
• Why Mentimeter?
• Growth & impact : Join a region with strong momentum and ambitious plans
• People-first culture : Transparent, collaborative, and supportive leadership
• Non-commission sales model : We win as a team, no internal competition
• Strong enablement : Marketing, Product, Sales Ops Teams
• Career progression : Grow with the business as our Toronto office and North American operations continues to scale
• Hyrbrid Working Environment : We follow a hybrid set up, requiring our team to be in-office 3 days a week at our Downtown Toronto location.
• Compensation model:
• We strongly believe in the power of togetherness, and we put a lot of effort into collaboration, teamwork and helping each other whenever needed. We believe that every part of Mentimeter, from Sales Development

Additional Information

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments. We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you'll be a big part of the ambition to help over 1 billion people listen, learn and work better together. Build the future of Sales Development in NAMER Mentimeter's North American journey is still in its early chapters, and this role is a chance to help write what comes next. This is a foundational, and hands-on leadership role. At Mentimeter, leadership is about being a playe- coach, a role model, and a teammate. This role is ideal for someone who wants to lead from the front, build trust through action, and help others succeed. This role offers the chance to shape a function from the ground up and grow alongside the business.

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