Social Media Manager Sr

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Position Title Social Media Manager Sr Location Nationwide, MI 48098 Job Summary The Social Media Manager Sr owns the end-to-end organic social strategy, platform presence, and performance measurement framework for the organization, operating as the senior subject matter expert and accountable owner of social media outcomes across all platforms and all divisions. This role sets the strategic direction for organic social, drives enterprise-level integration, and builds the data-driven feedback loops that allow the function to continuously improve and reduce the organization's dependence on paid media over time. The Social Media Manager Sr serves as the organization's primary authority on organic social, bringing advanced expertise in platform strategy, content architecture, audience engagement, and social performance measurement to deliver measurable impact across brand awareness, audience growth, and long-term brand health objectives. This role leads cross-functional partnerships with Creative, Content, Analytics, PR, Paid Media, and Compliance, and contributes directly to enterprise brand strategy and social investment decisions. Job Responsibilities: JOB RESPONSIBILITIES Organic Social Strategy Define and own the full organic social strategy across all platforms - including LinkedIn, Instagram, Facebook, X, and emerging channels - determining where the organization invests its social presence, what content performs on each platform, and how organic social supports the broader brand and growth objectives. Establish and govern social KPIs, performance baselines, and measurement frameworks - including follower growth, engagement rate, share of voice, and contribution to paid media efficiency - holding the channel accountable to defined brand and business outcomes. Lead the social channel roadmap, driving capability improvements, platform investment decisions, tool and technology evaluations, and emerging format adoption. Serve as the organization's subject matter expert for organic social, staying ahead of platform algorithm changes, industry developments, and competitive social strategies in the financial services space. Contribute directly to enterprise brand strategy, providing senior-level perspective on social's role in brand building, audience development, and long-term paid media efficiency. Content Development and Editorial Oversight Lead the development and governance of the social content framework, defining voice, tone, format, frequency, and audience targeting standards across all divisions and all active platforms. Partner with Creative, Content, and divisional marketing teams to ensure social content is grounded in the brand messaging framework and adapted appropriately for each platform and audience. Own and enforce community management standards, ensuring social interactions reinforce brand voice, build genuine audience relationships, and reflect the organization's values. Drive content innovation by piloting new formats, platforms, and storytelling approaches that advance social capability and brand engagement. Oversee editorial governance across all social activity, ensuring content quality, publishing accuracy, compliance requirements, and brand consistency are maintained at scale. Performance Measurement and Optimization Own the social performance measurement framework, tracking organic reach, engagement, follower growth, and contribution to downstream brand health and paid media efficiency. Develop and deliver regular performance reporting for marketing leadership, translating social data into strategic recommendations and investment decisions. Lead a structured content testing agenda - including A/B testing across format, copy, creative, cadence, and audience variables - using results to drive systematic performance improvement. Conduct ongoing competitive social analysis, tracking peer and industry social strategies and identifying opportunities to differentiate and strengthen the organization's social presence. Maintain and socialize a learning log that captures test outcomes, codifies best practices, and ensures insights are systematically applied across all social activity. Cross-Functional Collaboration Lead cross-functional partnerships with Paid Media, Creative, Content, Analytics, PR, Investor Relations, and Compliance to advance organic social performance and capability. Partner with paid media and performance marketing teams to ensure organic social strategy complements paid social investment and contributes to overall media efficiency and reduced cost per impression. Collaborate with PR and Investor Relations to amplify earned media and executive thought leadership through social channels. Incorporate brand health and awareness data into social strategy decisions, connecting organic social performance to the broader brand measurement system. Partner with Legal and Compliance to ensure all social content meets regulatory requirements without sacrificing authenticity or eng

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