Manager - Brand & Marketing

About the role

We are looking for a strategic, data-driven, and hands-on experienced marketing professional who thrives in a fast-paced, high-growth environment. In this role, you will be the ultimate custodian of Avathon's brand identity and the strategic architect behind how our products go to market. You will own product marketing, end-to-end product launches, and Go-To-Market (GTM) execution, while shaping a brand strategy designed to capture mindshare and accelerate inbound demand generation. The ideal candidate combines creative storytelling with analytical rigor, understanding how to position complex enterprise Physical AI solutions into compelling, high-converting market narratives. Core Responsibilities Product Marketing & GTM Strategy Own the GTM Playbook: Develop, execute, and iterate on comprehensive Go-To-Market (GTM) strategies for new products, features, and vertical solutions in the Physical AI space. Product Launches: Lead cross-functional readiness teams (Product, Sales, Customer Success) to orchestrate high-impact product launches that drive immediate pipeline velocity. Positioning & Messaging: Define value propositions, buyer personas, and differentiated messaging frameworks that clearly articulate Avathon's competitive advantage. Sales Enablement: Translate technical capabilities into commercial assets. Create core collateral including pitch decks, product data sheets, white papers, case studies, and competitive battle cards to empower the sales team. Brand Development & Strategy Brand Ownership: Define and champion Avathon's corporate brand strategy, ensuring narrative consistency across all audience touchpoints globally. Category Leadership: Position Avathon as the definitive category leader in Physical AI through executive thought leadership campaigns, strategic PR, and industry-shaping narratives. Content & Thought Leadership: Oversee a high-caliber content strategy (blogs, research reports, webinars, social) that addresses the core pain points of our target enterprise buyers. Inbound Demand Generation & Digital Presence Inbound Engine Optimization: Align brand and product positioning with digital campaigns (SEO, SEM, LinkedIn) to build an inbound engine that pulls qualified prospects into the funnel. Strategic Web Experience: Direct Avathon's corporate website strategy, transforming it from an informational site into a high-converting, story-driven engine for inbound leads. Campaign Collaboration: Partner with growth marketing to ensure integrated campaigns across paid media, email, and events are messaging-aligned to maximize conversion and ROI metrics. Analytics & Leadership Performance Tracking: Build and maintain dashboards to monitor brand sentiment, launch success metrics, and inbound funnel conversions, translating data into actionable GTM iterations. Stakeholder Management: Provide regular performance and strategic updates to executive leadership. Agency Management: Source and manage external creative, PR, or content agencies to amplify execution capacity without sacrificing quality. Required Experience & Skills Bachelor's degree in Marketing, Business, Engineering, or a related field (MBA is a plus). 8-10+ years of B2B technology marketing experience-ideally with a heavy emphasis on Product Marketing or Brand Strategy within Enterprise SaaS, AI, Deep Tech, or Heavy Industrial Technology sectors. Proven experience successfully bringing complex technical products to market from ideation through to commercial launch. Exceptional ability to synthesize complex, deep-tech architectures into clear, compelling business benefits for C-suite and technical buyers alike. Comfortable with modern marketing ecosystems includ

Benefits

Additional Information

Who We Are & Why Join Us Avathon is the leading Industrial AI autonomy platform, helping customers across heavy industries -- energy, mining, manufacturing, aerospace, defense, and logistics -- accelerate the journey toward autonomous operations. Our platform is built on a Computational Knowledge Graph foundation that contextualizes and connects operational data across siloed systems, bringing together time series, structured, unstructured, and machine vision data to power AI-driven applications in asset performance management, supply chain intelligence, visual AI, and global trade management. With capabilities spanning digital twins, normal behavior modeling, natural language processing, and computer vision, Avathon delivers real-time predictive intelligence and agentic decision-making at industrial scale. Cutting-Edge AI Innovation -- Join a team at the forefront of AI, developing groundbreaking solutions that shape the future. High-Growth Environment -- Thrive in a fast-scaling startup where agility, collaboration, and rapid professional growth are the norm. Meaningful Impact -- Work on AI-driven projects that drive real change across industries and improve lives. Learn more at: avathon.com Job Description: Manager - Brand & Marketing

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