Sr Manager, Demand Generation
External
Tapestry - Coach And Kate Spade · New York, NY$115K–$145K/yrFull-timeOn-siteToday
Cross-functional CollaborationMentoring
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About the role
Lead demand generation strategy and execution to drive top-of-funnel brand awareness among younger consumers. Manage paid upper-funnel channels, agency partners, creative development, influencer/affiliate programs, measurement (A/B tests, Brand Lift), and cross-functional collaboration, while mentoring junior team members.
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