Director, Events
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About the role
We're looking for a strategic Events Leader to own our experiential marketing strategy and brand presence at key industry moments. This role is responsible for designing and executing a world-class events program-from Tier 1 industry conferences to hosted experiences and executive roundtables-that drives pipeline acceleration and strengthens our market leadership. You'll bring structure, creativity, and a "revenue-first" mindset to our events calendar, ensuring every activation is an engine for growth. This role sits at the intersection of marketing and sales, focusing on high-touch engagement that converts prospects into long-term partners.
Responsibilities
- Own the Event Strategy & Pipeline
- Develop a comprehensive annual events calendar (major industry trade shows, regional roadshows, partner events, and proprietary summits).
- Utilize best practices as well as creative approaches to help us develop novel experiences for prospective customers
- Own quarterly event-sourced and event-influenced pipeline goals in partnership with Sales.
- End-to-End Execution
- Lead the vision for booth design, creative storytelling, and "on-floor" experiences that make Jump the most talked-about brand at any show.
- Manage all logistics, including contract negotiations, vendor management, and onsite operations.
- Design high-impact "fringe" events (VIP dinners, after-parties, and executive briefings).
- Scale the Program & Team
- Build a scalable "event-in-a-box" framework for regional field marketing and partner-led events.
- Collaborate with Brand Marketing to ensure our on-stage presence and demos are world-class.
- Hire and mentor a small team of event professionals as we continue our rapid growth.
- Optimize Performance
- Track and analyze the ROI of every event, moving beyond "booth scans" to measure actual pipeline impact and CAC.
- Implement rigorous post-event follow-up processes in collaboration with the SDR and Sales teams.
- Operate Like an Owner
- Manage the total events budget with precision, ensuring high-impact spend.
- Partner with RevOps to ensure seamless lead routing and attribution from the event floor to Salesforce.
- What Success Looks Like (First 6-12 Months)
- A "World-Class" Presence: Jump is recognized as the standout brand at major industry conferences and our own hosted experiences.
- Measurable Impact: A clear, data-backed report showing the direct correlation between event spend and pipeline velocity.
- Sales Alignment: A seamless "hand-off" process where Sales feels empowered and prepared for every event activation.
- Team Growth: You have successfully hired and onboarded key roles to support the global event strategy.
Requirements
- 6-10 years of experience in B2B event marketing with a strong focus on enterprise events
- SaaS Background: Proven track record of managing large-scale presences at major industry trade shows.
- Strategic Mindset: You have the creative orientation to help us build truly novel experiences that create real impact.
- Analytical Rigor: Comfort with CRM data (Salesforce) and attributing event activity to revenue.
- High Velocity: Ability to thrive in a fast-paced environment and manage multiple complex projects simultaneously.
- Experience in the Financial Services/Wealth Management vertical.
- Experience building an event function from the ground up at a high-growth startup.
- Strong network of vendors and partners within the event production space.
- Why This Role Matters
- Events are the heartbeat of the financial services industry. In this role, you aren't just a "planner"-you are a brand architect . You will shape how the industry perceives Jump and create the physical spaces where our most important deals are done.
- About Jump
- Jump's Team Values: High Velocity, World Class, and Direct + Kind + No Drama.
- Compensation & Benefits
- Equity
- Flexible PTO
- $500 WFH Stipend
- Medical: $0 premium health plan for your family
- Ancillary Benefits: Dental, Vision, Life, Disability, Indemnity, etc.
- Tax Savings: 401k, HSA, FSA, Dependent Care FSA, Commuter, etc.
- Laptop + $500 budget for workspace setup
- Paid Parental Leave: 2-4 weeks non-birthing, 6-16 weeks birthing, depending on tenure
Benefits
Additional Information
Title - Events, Director Reports To - SVP Marketing Location - Draper, UT / Park City, UT or Remote
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