Senior Manager, Merchandising & Web Operations

Requirements

• In this role you will: drive strategic marketing priorities across key web pages, including the homepage; directly or crossfunctionally manage individuals responsible for day-to-day operations of those pages; drive catalog prioritization; and own, drive and execute on promotional strategies.
• Responsibilities Include, But Are Not Limited To:
• Digital Merchandising Strategy: You are accountable for setting and driving merchandising across edX, including visual and topical curation of the edX homepage, category pages, and search results. You will use data to determine which products to feature to maximize revenue and learner relevance.
• Search & Discovery Optimization: Collaborate with Product and Engineering to drive strategic personalization for the internal search experience and user-facing recommendation engines. Work alongside key stakeholders to ensure learners can find the right course or degree with minimal friction.
• Catalog Management: Oversee the operational workflow for launching and sunsetting partner branded content. Ensure all metadata, pricing, and visual assets meet edX's premium brand standards.
• Key Performance Indicators (KPIs)
• Conversion (ER and VTR): Increase the percentage of site visitors who enroll in a course or purchase a certificate.
• Revenue Per Session: Maximize the monetary value generated from each site visit through optimal product placement.
• Site Performance & Uptime: Ensure accuracy of promotional assets and site functionality during peak marketing windows.
• Average Order Value (AOV): Drive growth in AOV through effective bundling, cross-selling, and upselling strategies.
• Things That Should Be In Your Background:
• 10+ years in E-commerce Merchandising, Web Operations, or Digital Product Management. Must have a proven track record of leading and managing a high-SKU marketplace with more than $30M in annual revenue.
• Demonstrated ability to craft strategies that drive results against high-level business goals.
• Expert-level knowledge of CMS architectures, GA4, and e-commerce conversion funnels. Ability to lead technical discussions with Engineering teams.
• Proven ability to establish and oversee rigorous QA protocols for high-stakes, global digital storefronts. Proven track record of operational excellence.
• Proven experience leading teams. Experience managing complex projects and mobilizing cross-functional teams.
• Possess a strong data-driven mindset. Expert in using click-stream data, heatmaps, and A/B testing results to build business cases for site changes.
• Strong collaborator with a proven ability to work across the web, marketing, product, and engineering spectrum.
• While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.
• Benefits & Culture
• We offer comprehensive benefits (unique per country) and excellent work/life balance

Benefits

Additional Information

At 2U, we are all in on purpose. We are motivated by our mission - to make learning limitless- and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings - from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.

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