Growth Manager

Responsibilities

• Claim 360 ownership of an app's marketing & execute end-to-end user acquisition strategies.
• Manage the Creative Pipeline. Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback.
• Manage and optimize user acquisition campaigns across Meta, TikTok, Google and other networks.
• Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Meta London, TikTok Dubai, Apple London, and Google Dublin teams.
• Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling.
• Collaborate closely with the product team to understand user motivations and shape effective monetization strategies.
• Take additional responsibilities to grow your app. Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques.

Requirements

• Experience. You have a minimum of 2 years of experience in performance marketing or a related field, with a solid foundation and a strong desire to further your growth.
• Passion. Passion for mobile marketing, data, creative production.
• Take the wheel. You're ready to get your hands dirty. You're hard-working, you refuse to give up until achieving what you want to get. You're result-driven and always aim for excellence in the work you do.
• Ownership. We want you to be ready to own every aspect of your project. You won't be a newcomer here; you'll own your thing.
• Cool vibe. You're open to constructive criticism and feedback. You're ready to improve yourself accordingly.
• Excellent communication skills. You'll wear multiple hats as you work with marketing artists, product managers, external partners, and your peers within the performance team.
• Excellent command of English. You'll manage a creative pipeline that mainly targets the United States audience, and manage joint partnerships with external networks and agencies.

Benefits

Additional Information

ABOUT CODEWAY Codeway is a global consumer tech company with more than 400M users worldwide. Since 2020, we've built and scaled 60+ mobile apps across creativity, productivity, wellness, language learning, and entertainment. Our flagship apps - Retake AI, Cleanup, Learna, and DramaPops - and many of them lead their categories globally. In 2024, we became the most downloaded app publisher on iOS, driven by cutting-edge AI research, sharp data-driven execution, and a relentless focus on product and marketing. We're a team of 300+ people across İstanbul and Barcelona who bring curiosity, passion, trust, and ownership to everything we build. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is where ambitious people do their life's best work. We're building the next generation of consumer tech and reimagining what mobile apps can be. This is Codeway. This is our way. Join us. POSITION At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway's future vision. The ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who's not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.

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