Marketing Programs & Operations Manager

About the role

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV's mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers and digital ad platforms. DV's technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best-in-class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com .

Responsibilities

• Responsibilities include
• Build, test, QA, and deploy email marketing campaigns - including newsletters, lead nurture programs, product updates, and event promotions - with speed and accuracy
• Manage email scheduling, audience targeting, and list segmentation within HubSpot, coordinating across global regions and time zones to ensure timely delivery
• Support the implementation of event promotion workflows in HubSpot
• Own reporting on email and campaign performance on a regular cadence, surfacing insights and recommendations - not just metrics
• Support broader team reporting and dashboards as needed
• Lead A/B testing across email campaigns in partnership with content and creative teams to improve engagement
• Manage list processing, normalization, and importing to maintain data quality
• Support database hygiene and data maintenance efforts within HubSpot
• Coordinate with Content, Product Marketing, Creative, and Field Marketing teams across regions to gather and align assets for campaign execution
• Collaborate with Sales Ops on lead funnel process flows and engagement sequences
• Contribute to documenting HubSpot email processes, quality standards, and operational best practices
• Stay current with email marketing best practices, platform innovations, and accessibility standards
• Ability to assist with other MOPs tasks as needed including basic CMS updates, social posting, reporting, etc.

Requirements

• 4+ years of experience in email marketing, marketing operations, or a similar campaign execution role
• Hands-on expertise in a marketing automation platform - HubSpot highly preferred; Marketo or similar experience accepted
• Working knowledge of Salesforce and how it integrates with marketing automation platforms
• Strong attention to detail with the ability to manage multiple campaigns, teams, and deadlines simultaneously
• Analytical mindset with comfort pulling and interpreting campaign performance data
• Ability to code and troubleshoot emails in HTML and CSS is a plus
• Familiarity with landing pages and forms to support campaign execution a plus
• Familiarity with Account Based Marketing (ABM) concepts and how campaigns support account-level goals
• Understanding of how marketing campaigns contribute to the broader lead-to-revenue funnel
• Collaborative team player who communicates effectively across creative, content, and operations teams and is comfortable working with global stakeholders across time zones. Occasional late-night or early-morning calls or work to accommodate global stakeholders will be required.
• HubSpot certification or willingness to obtain within first 3 months
• B2B marketing experience; digital media or ad tech experience is a plus
• Familiarity with analytics tools such as GA4, Looker, or at least Hubspot's native reporting
• Experience with project management tools such as Monday.com
• Experience with global marketing campaigns and teams

Benefits

Additional Information

Location: NYC-HQ, Hybrid (3 days per week)

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