Senior Industry Marketing Manager

Responsibilities

• Own messaging, positioning, campaigns, and content for your vertical, end to end.
• Carry sourced and influenced pipeline targets, driving your go-to-market pod across Sales, BDRs, and pre-sales.
• Write and produce campaign assets, including ebooks, webinars, one-pagers, and landing pages, to the standard your market requires.
• Synthesize market trends, field intelligence, and performance data into messaging adjustments in real time.
• Design and run multi-touch, account-level campaigns in partnership with digital and the AI go-to-market engineer.
• Use AI to produce, test, and iterate on assets and campaigns at higher volume.
• Key Collaborators:
• Sales, BDRs, and pre-sales in your go-to-market pod
• Digital Marketing
• AI go-to-market engineer
• Product Marketing
• Content and Creative
• Working At Tulip
• We know even great candidates experience imposter syndrome. Even if you don't match every requirement, applying gives you the opportunity to be considered. We're building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:
• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies
• Dog-friendly office

Benefits

Additional Information

This role is located in Somerville - We are a hybrid work environment and are in the office 3+ days/per week. Tulip brings modern technology and AI into manufacturing. Manufacturing accounts for almost 20% of the global economy and one in every seven workers on Earth, yet remains among the least digitized. More than a decade ago, we created the category to close that gap: AI-native software that puts cutting-edge tools directly in the hands of the people on the manufacturing front lines. Because we are human-centered and tech-obsessed, we are building a future of work where human ingenuity is amplified with the latest technology. In January 2026 we became one of Boston's few new AI unicorns, reaching a $1.3B valuation. We're growing double digits in revenue year over year. The world's best manufacturers run on Tulip - turning inventory 10x faster, releasing gene therapies in hours instead of weeks, and training master craftspeople to forge engagement rings 5x more rapidly. Headquartered in Somerville, MA with offices in Germany, Hungary, Singapore, Japan, and Israel, we've been consistently named a World Economic Forum Global Innovator, a Gartner leader, and one of Built In Boston's "Best Places to Work." We run the way we build: AI-forward, humanistic, and high ownership. We're looking for builders who are energized by complex problems, rapid cycles, and the unique opportunity to see their impact on a global scale. About You: You're analytically rigorous, full of ideas, and wired to see your work drive real outcomes. You thrive owning a market end to end - the narrative, the campaigns, the content, and the pipeline - not just a slice of the funnel. You drive a go-to-market pod alongside sales, BDRs, and pre-sales, iterating fast and owning every campaign from strategy to launch without waiting on a handoff. You've already rebuilt parts of your workflow with AI, and here you'll use it to move faster than a traditional team ever could. What skills do I need? 8-12+ years in go-to-market, strategy, product marketing, management consulting, or product management, with a record of owning outcomes rather than completing tasks. Deep domain knowledge in a technical industrial or life sciences vertical, or a demonstrated ability to get there fast. Strong writing: you can produce a compelling narrative piece, a tight campaign brief, or a sharp landing page without a creative team. AI-native practice: you have replaced meaningful parts of your own workflow with AI tools and can demonstrate it in an interview. Analytical rigor: you understand pipeline math, read a campaign performance report, and tell signal from noise. Low ego, high accountability: you would rather learn what works than be right.

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