Search & Performance Senior Manager (Hybrid)

About the role

The Search & Performance Senior Manager owns Weedmaps' highest-intent acquisition platforms end-to-end, leading strategy, execution, and optimization across Google Ads in full (Search, Performance Max, Demand Gen, YouTube, and Display) and Microsoft/Bing. As a senior individual contributor and platform owner, this person is directly accountable for scaling efficient new-shopper acquisition through intent-driven, auction-based buying in a heavily regulated vertical, partnering closely with Creative, Lifecycle, Product, and Data to turn paid investment into measurable marketplace growth. This is a hands-in-the-platform leadership role for an operator who can both set channel strategy and execute it at depth. The impact you'll make: Own paid search and intent-based performance strategy and execution across Google Ads (Search, Performance Max, Demand Gen, YouTube, Display) and Microsoft/Bing, accountable for budget pacing, bidding strategy, and performance against new-shopper and efficiency targets. Drive efficient growth in First-Time Shoppers and Global Unique Shoppers, with a specific mandate to lower cost-per-first-time shopper on high-CPA channels (e.g., Search, Bing) while scaling volume. Manage Google Ads holistically as a single cross-surface platform, leveraging automated bidding, audience signals, first-party conversion data, and campaign structure to maximize incremental acquisition. Partner with the performance-creative function and Creative team to brief, test, and iterate search, video, and display assets, translating performance signals into the next round of creative concepts. Design and run a continuous experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and landing pages to compound learnings over time. Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume. Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts in good standing. Partner with Finance and the Senior Director on growth projections, budget scenarios, and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets). Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data. Evaluate, test, and onboard new platforms, partners, and ad tech as opportunities and platform risk dictate; building resilience against channel volatility. Present channel performance, insights, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence. Document strategies, optimizations, and processes in shared SOPs to support team-wide continuity and knowledge transfer. What you've accomplished: 5-8 years of hands-on paid media experience with deep expertise in paid search (Google Ads) and intent-based, auction-driven buying, with extensive working knowledge of all campaign types. Demonstrated track record of owning significant paid budgets and scaling user acquisition efficiently against clear CPA/ROAS and volume targets. Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention signals, with the ability to turn data into action. Proven experimentation mindset with a record of designing and executing A/B and incrementality tests. Experience partnering with creative teams on performance creative across search, video, and display assets. Track record of cross-functional collaboration with Product, Creative, Lifecycle/CRM, Data, and Finance. Excellent organization, prioritization, and communication skills, with the ability to operate independently in a fast-paced, ambiguous environment. Bonus points: BA/BS preferred. Familiarity with attribution/measurement tooling, MMPs (e.g., Branch), and GA4. Experience with Google Ads Data Manager, server-side conversion feeds, or first-party data integration into search platforms. Comfort mentoring junior team members or operating as a player-coach as the team scales. Experience in a marketplace, publisher, or two-sided platform business. Experience managing acquisition in regulated or restricted-advertising categories is a plus but not required. The base pay range for this position is $123,200 - $140,000 per year, and a competitive bonus 2026 US Benefits for Full Time, Regular Employees: Physical Health (Medical, Dental & Vision) 100% employer-paid premium for employees Up to 80% coverage for dependents Company HSA contribution with the High Deductible Health Plan 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) Basic Life, V

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Search & Performance Senior Manager (Hybrid - 2 to 3 days onsite per week)

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