Head of Brand (12-month FTC, Maternity Cover)

Requirements

• Essential
• Extensive experience (10+ years) in senior brand roles, ideally within retail
• Proven ability to shape and deliver brand and creative strategies within complex, matrixed organisations.
• Strong experience in agency leadership and management, including briefing, performance management, and capability development.
• Highly effective communicator with exceptional presentation and storytelling skills, able to translate complex ideas into compelling narratives.
• Comfortable operating at senior executive level, with the credibility and confidence to influence and challenge C‑suite and Board‑level stakeholders.
• Strong strategic thinking and problem‑solving capability, with the ability to explore the "why" behind the "how".
• Experience putting governance, processes, and systems in place to enable consistency and effectiveness at scale.
• Personal Attributes:
• High emotional intelligence, with the ability to adapt style to different audiences, priorities, and leadership contexts.
• Thrives in a fast paced, evolving environment and remains effective in the face of ambiguity and change.
• Strong customer centric mindset with a passion for creating meaningful brand experiences.
• Collaborative, approachable, and commercially minded, with the confidence to challenge constructively.
• Acts with integrity, sound judgement, and professionalism at all times.
• Additional Information
• What You'll Get:
• The work you do shapes the impact we have. We're focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.
• Lifestyle at Primark: Healthcare, pension, and potential completion bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
• Ready? Good - because we can't wait to see what you can offer. You'll be joining a team of innovative and experienced people where you'll truly belong, collaborating on projects that will shape the future of our industry. Apply to be part of our future and we'll support you in developing yours.
• About Primark
• At Primark, people matter. They're the beating heart of our business and the reason we've grown from our first store in Dublin in 1969 to over 80,000 colleagues and over 480 stores in 18 countries today and growing.
• You're our driving force. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
• #LI-Hybrid

Benefits

Additional Information

Duties & Responsibilities: Brand Strategy & Governance Define long-term brand vision aligned to business goals and market needs Ensure consistent brand architecture and application across all functions Own and evolve visual identity (logo, tone, imagery, etc.) Lead brand campaigns and creative strategy Track and manage brand performance and KPIs Leadership Lead and develop a high-performing Brand team Set strategic direction aligned with Customer & Digital goals Inspire collaboration, accountability, and continuous improvement Influence senior stakeholders and support strong decision-making Collaboration Partner with Digital, Commercial, Insights, and other teams Align brand with wider commercial objectives Develop tools and frameworks for local market teams Support employer brand in partnership with People & Culture

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